Rebecca Leaman, Guest Post: What Else Can We Talk About? 10 Years Since The Cluetrain Manifesto
Beth's Blog: How Nonprofits Can Use Social Media
JULY 9, 2009
Ten years ago, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger laid out 95 principles for communicating with customers online. Non-profits, traditionally structured on the same top-down model as businesses are, might read The Cluetrain Manifesto to their advantage.
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