Live Blogging: 09NTC Mapping Your Social Media Strategy
Amy Sample Ward
APRIL 27, 2009
Themes that people want to learn: new metrics structures can bubble up. Qui - for clients that are larger, we set up media citation reports (like a word doc with titles and links and relevant info about the mentions and how they should respond). new that was the metric/goal to track and 6 months later there was only 18% negative ratio.
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