Beth’s Surprise Party: A Case Study in Crowdsourced Action
Amy Sample Ward
JANUARY 12, 2010
First, we created an open Google Doc where we put in the introduction language, so anyone that clicked through from someone’s blog or Twitter post would have context about what was happening (and included a numbered list up to 53, so people could easily see where to add their name and blog address). Some posted to community blogs like NetSquared. See the Google Doc for links.). Yesterday was a very exciting day: we threw a surprise party for Beth Kanter online!