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Beyond Bronze, Silver, and Gold—Grow Success With Purpose

.orgSource

Sharon Rice is Managing Director of Business Strategy at.orgSource and Garth Jordan is CEO of the American Animal Hospital Association. Sharon offered an idea that has been on my mind for some time. Organizations are taking their messaging directly to the people they want to influence. This episode will air on March 30.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership. Highlight the Advantages There are plenty of incentives for these two teams to develop a symbiotic relationship.

professionals

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3 Effective Tools for (Re)Branding Your Nonprofit

Nonprofit Tech for Good

Choose people that have different understandings and relationships with your (new) organization and whose influence with their peer group is notable. This group should be given ultimate decision-making authority and will be responsible for reporting to your Board of Directors. Soul Searching as a Launch Pad.

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How Nonprofits Can Benefit from Continued Marketing During Times of Change

Media Cause

To stay top of mind when the world is chaotic, you have to push your creativity and your marketing efforts a little bit outside your comfort zone. Gain a Competitive Advantage Through Paid Spend —KIM ANDERSON, VP OF PAID MEDIA “Out of sight, out of mind” is true in this case of advertising.

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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

However, it’s important to keep in mind that members of Gen X and elder Millennials are rapidly increasing their giving, and younger donors like Gen Z are forming their preferences for giving as we speak.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership. Highlight the Advantages There are plenty of incentives for these two teams to develop a symbiotic relationship.

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Thursday Thoughts | Supporter habits to build this year

EveryAction

Jayme Dingle is the author of The Itty Bitty Book of Nonprofit Fundraising: Tips for Board Members from a Development Director who hates asking people for money and the owner and founder of What’s Good, a marketing, fundraising, training, and strategy firm dedicated to helping nonprofits grow and accomplish their goals.

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