article thumbnail

Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

It helps your marketing budget go far without a digital advertising background. Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages). Google Ads put ads on search results pages and Google properties like YouTube. Key Terms and Ad Settings.

Grant 152
article thumbnail

How to Write Effective Web Copy (Part 1): Make It Readable

Connection Cafe

Let’s start by surveying the digital landscape. Consider what happens on the online every 60 seconds ( source ): 4 million Google searches. Countless usability tests have shown that users don’t consume digital content the same way they consume printed content. When setting out to create some digital copy—e.g.,

Web 37
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

GuideStar DonorEdge Learning Conference: Reflections from the Innovation Lab

Beth's Blog: How Nonprofits Can Use Social Media

We also heard from Priscilla Enriquez from the Sacramento Region Community Foundation about challenges and successes of getting started in best practices for data for good. The donor could continue to refine his or her search results to find the best nonprofit “match.” The goals of the campaign were to: Educate the community.

article thumbnail

Giving Days and Beyond the Dollars: What Have We Learned?

Beth's Blog: How Nonprofits Can Use Social Media

The findings of the report will be discussed during a virtual roundtable, Beyond the Dollars: Giving Days & Digital Data , in partnership with Markets For Good, at 1 p.m. They sought a host of answers.