IN two weeks, I will have the honor of presenting at the E-Metrics Conference with Jonathon Coleman, Nature Conservancy and Laura Lee Dooley. World Resources Institute - two of the savvy and smart nonprofit social media practitioners who are also metrics geeks. What a combination!
Our session is on the social media metrics track and one of a few that are geared for nonprofit folks.
Followers, Friends, and Fans: Expanding Your Online Community
If you aren't on facebook, twitter, friendfeed, technorati, and delicious, should you be? And once you jump into social media, how do you track and measure success? Tips, tools and stories from the trenches from three people who focus on online engagement and have more links, friends and followers than some small countries have citizens.
It's a little bit intimidating to be in the presence of social media measurement gurus like KD Paine who session is earlier that day.
I'm going to start the session with an overview of ROI thinking - mostly making the point about how measurement is more than math, but how it can help you figure out what is and what isn't working in social media. I'm using my experience benchmarking my blog with key metrics. I've decided rather than show how wonderful and perfect everything is - I'm going to drill down on how metrics can really help you improve results if you're not getting them at first and how to determine the return on investment. I've done it with a lot of story telling and loads of humor.
Laura and Jonathan will be sharing awesome case studies based on their experience. Laura will focus on Twitter and measuring success. Jonathan will focus on using Digg. From what I've seen in the draft slides, their presentations will rock.
I suspect we may have several different types of people in our session:
- metrics measurement geeks in nonprofits and government - it's their full-time job
- measurement geeks that might work with nonprofits - understand it in a business context
- nonprofit and government folks who need to get more advice re: measurement in social media
For conference presentations, you can necessarily ask in advance what people's level of experience is with social media and measurement (beginner, intermediate, or expert). So, if you are attending E-Metrics or were going to attend and come to our session, what would your burning question be?
This looks like an amazing panel! I'd kill(in expression only) to be
there!
Beth, for some reason your drill down reminded me of this quote! ;)
"I have learned that success is to be
measured not so much by the position
that one has reached in life as by
the obstacles which he has overcome
while trying to succeed."
Posted by: Danielle | October 07, 2008 at 02:09 PM
I'd love to see you there!
Posted by: Beth Kanter | October 07, 2008 at 02:18 PM
These sounds like a great couple of sessions. Wish I were in DC to attend.
For Blood Centers of the Pacific, just taking our first baby steps in the world of social media, I'm interested to know what preparations we can make when setting up our blog, Facebook page, Twitter account - in order to set ourselves up to be able to gather useful metrics. Are there certain secrets that lead to better measurements than others?
Hope there will be plenty of commentary about how the sessions go!
Ashley Messick
[email protected]
[email protected]
Posted by: Ashley Messick | October 07, 2008 at 03:51 PM
I'm hardly the intimidating type, but I'll definitely be sending folks your way. We complement each other nicely since I'll be using a non-profit (ASPCA) as one of my shining examples of how to do PR and Social Media Measurement right! Also Georgia Tech, which I think qualifies as a non-profit. Can't wait to see you!
Posted by: KDPaine | October 08, 2008 at 06:37 AM
Intimidated by your total awesomeness! Can't wait to see your session too - as your the Queen of Measurement and have learned everything I know about this topic from YOU!
Posted by: Beth Kanter | October 08, 2008 at 07:35 AM