Choose Your Own Adventure is a series of children's gamebooks first published in 1979. Each story is written from a second-person point of view, with the reader assuming the role of the protagonist and determining the plot arc by deciding which page to turn to.
That's the inspiration behind the new webinar format for WeAreMedia where you'll get to "Choose Your Own Expert" coming to you on September 23rd beginning at 10 am PST.
This interactive webinar experience will begin with a plenary session providing an overview of social media strategy, organizational adoption issues, capacity, metrics, and strategy execution.
We'll include a live question and answer and a back channel discussion with experts and practitioners sharing their expertise and knowledge. After a ten minute break, participants will have the option of joining one of four break out sessions: Listening/Engaging; Storytelling; Generating Buzz; Online Networking. Each of the 60 minute sessions will include a drill down in the topic area, presented by an expert in field (see below). The back channel will be moderated by even more experts, who will add additional insights and answer participants questions.
After a ten-minute break, participants will reconvene as a group to grill the presenters in each of the areas.
The Learning Objectives
- Identify objectives, audience, and strategy execution to effectively integrate social media into your organization's overall web communications plan so it supports your organization's mission
- Explore the organizational change management issues that social media raises and how to talk about them
- Experience a variety of social web tools that are essential in listening/engaging, storytelling, generating buzz, and online networking
- Have access to experts and peers to answer your specific questions via live question and answer and backchannel chat
The Flow
Opening Plenary: 45 minutes
Q&A & Backchannel: 15 minutes
Break: 10 minutes
Breakout Sessions: 60 minutes
Break: 10 minutes
Final Q&A: 40 minutes
The Breakout Tracks
Listening/Engaging
Presenter: Beth Kanter
Chat Leader: Wendy Harman
Goal: To understand how to use listening strategically and the tools
and techniques required. This will cover monitoring and tracking tools.
Storytelling
Presenters: Michael Hoffman and Britt Bravo
Chat Leader: David Neff
Goal: To understand how to use blogging and video blogging tools to
strategically tell your organization’s story or get others to share the
story.
Generating Buzz
Presenter: Holly Ross
Chat Leader: Danielle Brigida
Goal: To understand how to use tools like Twitter and Digg to quickly and virally spread your organization’s messages.
Online Networking
Presenter: Brian Reich
Chat Leader: Rachel Weidinger
Goal: To understand how to use social networks strategically for communications and fundraising.
This event is only $50 for NTEN members and you can register here.
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Posted by: The Daily Reviewer | September 16, 2009 at 12:47 AM