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What's your (blog) Conversation Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

A (blog) conversation strategy is how you support and nurture a conversation on your blog in the comments. So, what's your replying to comments technique or strategy? The other component of your commenting strategy is your "outbound" comments - comments you post on other blog. Source: Skelliewag. Look forward.

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Guest Post by Steve MacLaughlin: Creating a Social Networking Strategy (Part 0)

Beth's Blog: How Nonprofits Can Use Social Media

I thought it would be useful to blog about how to create a strategy for using these channels. Before starting to create a strategy it makes sense to set a baseline. I recently had a chance to discuss social media strategies with members of our Target Analytics Customer Advisory Board. Where are we today? What's going on?

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Your organization's social networking strategy doesn't have to be like mastercard - you don't have to be everywhere!

Beth's Blog: How Nonprofits Can Use Social Media

I'm going to riff on Ivan's advice, " You Don't Have To Be Everywhere" (like Mastercard) After an organization has identified an audience, objective, and strategy, a question that often comes up: What social networks should we establish our presence on? And of course you need to have a strategy for managing multi-memberships.

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Great reads from around the web on August 5th

Amy Sample Ward

Just like the other link tagged recently with the "day in the life" of Danielle Brigida, I love "case studies" that share how individuals "really" use the platforms and tools and strategies - moving from the theoretical or abstract down to the practical application.

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WeAreMedia Webinar on September 23rd: Choose Your Own Adventure

Beth's Blog: How Nonprofits Can Use Social Media

This interactive webinar experience will begin with a plenary session providing an overview of social media strategy, organizational adoption issues, capacity, metrics, and strategy execution. Goal: To understand how to use tools like Twitter and Digg to quickly and virally spread your organization’s messages. Generating Buzz.

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Social Media Monitoring in 30 Minutes or Less

NetWits

You may agree with this or not, but I think it’s safe to say that the skill of listening online is one that all nonprofits should learn – it’s essential for anyone who wants to harness the power of the social web in their online strategy. Monitor what’s being bubbled up about you on Digg. Photo Credit: Customers Rock.

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Vote for the First Anti-Genocide Hotline on Reddit

Beth's Blog: How Nonprofits Can Use Social Media

I'm also highlighting this because it is a terrific example of using social news sites like Digg and Reddit o promote a cause (the Reddit guys were among my first video blog interviewees back in Nov. But there's strategy involved and a tool to help you execute it. We just sent this out a few hours ago, so things are still developing.

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