Guest Post by Gaurav Mishra: The 4Cs Social Media Framework
Beth's Blog: How Nonprofits Can Use Social Media
JULY 22, 2009
The first C, Content, refers to the idea that social media tools allow everyone to become a creator, by making the publishing and distribution of multimedia content both free and easy, even for amateurs. I believe that the tools are transient, the buzzwords will change, but the value system embedded in these 4Cs is here to stay.
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