Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

number of Facebook fans, Twitter followers, Digg links, Delicious bookmarks, and referrals from social media sites, plus existing website traffic). A baseline is a measurement that you can use as a comparison to measure progress against a goal or do before/after comparisons. Make a note of the obvious numb ers.

Social Media 50

Social Media Media Social ROI 50

Care2

MAY 21, 2009

Tagging on social bookmarking sites like delicious, Digg, etc. Earned media is media you don't “buy&# but earn the old-fashioned way - by taking the time to properly engage reporters, bloggers, and influentials about your issue. Earned media is comprised of coverage on: Blogs. Media outlets both online and offline. Tweets on Twitter.

Track 41

Track Media Digg Bookmarking 41

Care2

MAY 22, 2009

Earned media is comprised of coverage through: Blogs Media outlets both online and offline Podcasts Photo sharing sites like Flickr Tweets on Twitter Links shared on Facebook Tagging on social bookmarking sites like delicious, Digg, etc. Word of mouth, etc. Type in your organizations twitter handle, organization or hashtags.

Track 41

Track Social Media Media Advocacy 41

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 1, 2008

Buzz tools include FriendFeed, Twitter, StumbleUpon, and Digg - and of course you add many others to this category that are found in other categories. Share Your Story: You share the impact of your organization's programs through blogging, podcasting, sharing photos on Flickr, or YouTube or other video sharing site.

Social Media 101

Social Media Time Media Remix 101

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

Since social media encompasses many different types of tools, and each tool has specific characteristics and a steep learning curve, a toolkit approach can quickly become overwhelming.

Social Media 106

Social Media Media Social Aggregator 106

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

You can also share the impact of your organization's programs through podcasts, sharing photos on Flickr, or videos on YouTube or other video sharing sites. Share Your Story: You share the impact of your organization's programs through blogging, podcasting, sharing photos on Flickr, or YouTube or other video sharing site.

Marketing 70

Marketing Blackboard Social Social Media 70

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

If there are podcasters in the room, you know that already!) Loyalty: How many subscribers does your podcast or blog have? Influence/Authority: Scoble defines this as % of posts that show up on Techmeme, Digg, my Link Blog, Slashdot, StumbleUpon, etc. Why are the comments higher on one blog post or podcast and lower or another?

Metrics 56

Metrics Social Media Media ROI 56