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Using Social Media Increases Fundraising by 40% [Study]

NetWits

Do you know how many of your supporters use popular social networks like Facebook, Twitter, and YouTube? With usage stats like that it’s probably safe to assume that a large portion of your supporter are using at least one social network, right? So, how does the use of social networks have such a significant impact on fundraising?

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Great reads from around the web on June 15th

Amy Sample Ward

It got us using social media in a way we hadn’t before, and our supporters loved it. NTEN – Here's a great run-down from Amy Luckey of the process to use in exploring and evaluating your organization's impact. Like every nonprofit, we wanted that prize money, but this was a bigger opportunity.

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Digital Life Hacks: Savvy Social Media

Connection Cafe

With so many potential connections and over 104 social media networks, utilizing this powerful communication channel to support your campaign or event may feel overwhelming. Hone in on the ones where your supporters are and where they are most likely to engage with your content. Reddit, Quora, and Digg provide discussion channels.

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How Much Time Does It Take To Do Social Media?

Beth's Blog: How Nonprofits Can Use Social Media

By making a human connection with people online, you can influence their perception of your brand and help them find meaningful, relevant ways to support your mission. Buzz tools include FriendFeed, Twitter, StumbleUpon, and Digg - and of course you add many others to this category that are found in other categories.

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NpTech Summary: Nonprofit and Social Change Digg Redux

Beth's Blog: How Nonprofits Can Use Social Media

Should there be a nonprofit and social change category on Digg? Digg it here ). And, of course, one of the community ad hoc collaborations incorporated Digg or a "Digg like" ability to crowdsource news items. That discussion generated some good tips for using Digg (as well as other tools).

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How To Think Like A Nonprofit Social Marketing Genius: What's Your Brilliant Thought?

Beth's Blog: How Nonprofits Can Use Social Media

The best way to think of it as taking a little chunk of your marketing plan that supports your marketing goals, but incorporates social media. You don’t want to create an extra program or extra work, it has to support your existing marketing goals. It is used to take photographs so they have more visual interest and impact.

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An Interview of Heather Cronk, PledgeBank: Advice On Raising Money on Your Blog

Beth's Blog: How Nonprofits Can Use Social Media

" You can use the site to find others to help you get something done -- folks have used the site for a wide variety of projects, all needing broad support to actually work. Taking small steps in a workplace or school or faith community can, ultimately, have a large impact. There are loads of uses for the site ???

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