Unpacking Engagement Metrics for the Nonprofit Blog
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 8, 2009
Additionally, PostRanks are calculated one of two ways, either comparing a site's content against its own past performance only (feed-based PostRank). So in that case you can compare TechCrunch to Mashable, for example, if you wanted to, but with feed-based you're not being ranked against any sites/posts but your own.
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