4 Ways to Tell Your Donor, ‘You Made a Difference’
NonProfit PRO
APRIL 17, 2024
One reason donors stop giving is that organizations never tell them how they made a difference. Here are four ways to show them their impact.
TL;DR Difference Between Threads and Twitter
Whole Whale
JULY 7, 2023
Video Length : On Threads, all users can post videos that are five minutes long. On Twitter, users without the verified blue badge can post videos that are two minutes and 20 seconds long. Threading Experience : The threading experience is different on both platforms. Twitter does not have this feature.
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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing
Nonprofit Tech for Good
JULY 5, 2020
By Doug Scott , the founder of Tectonic Video , a leading video agency for nonprofits. and around the world to create award-winning videos that drive results. Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. My team at Tectonic Video wanted to find out.
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Can You Hear Me Now? Does good-quality audio really make a difference?
Association TV
JUNE 15, 2021
When planning a video, content creators frequently focus on the visual intrigue of a project – how will it be filmed, how will the message be conveyed on-screen, what branding and assets will be used. Your members are listening. And if you want to interest, engage and inspire them, then what they hear is crucial.
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Nonprofit Fundraising Videos Inspire More Giving
Get Fully Funded
JANUARY 26, 2021
Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. Videos show as well as tell. In short, videos make an impression. Nonprofit fundraising videos help you raise more money. There are different types of videos, and many do not require expertise.
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10 Tips For Thanking Your Donors With Video
Get Fully Funded
AUGUST 23, 2021
These are simple and effective ways of thanking your donors, but creating Thank You videos can help you show rather than tell your supporters how much you appreciate them. By creating thank you videos for your supporters, you are able to give thanks in a more exciting and engaging way. Be Transparent. Keep It Short and Sweet.
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Short Video Made Simple With AI + Canva Bulk Create
Whole Whale
OCTOBER 26, 2023
Short videos are exploding on platforms like TikTok, YouTube Shorts, and Instagram Reels. But creating a high volume of quality short videos can be time-consuming. In this article, I’ll show you how to use AI and Canva’s bulk create tool to simplify and accelerate your short video production.
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Fundraising Videos Your Nonprofit Should Be Utilizing
Kindful
APRIL 5, 2021
Video is beneficial in demonstrating the impact your organization has on the community. Having a mission-focused nonprofit video can help boost donor giving and volunteer involvement. Clear messaging makes a successful nonprofit video. With a goal in mind, you can begin to build your nonprofit video. Call-to-action video.
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5 Thank You Video Examples to Inspire Your Nonprofit
Classy
APRIL 30, 2021
Videos continue to be one of the most powerful marketing tools to make an emotional impact on your donors, which makes them an especially effective format through which to thank them. You can create thank you videos for both individuals and groups of donors. Download Now: The Digital Marketing Checklist.
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How is GA4 Different Than Universal Analytics (UA)?
Whole Whale
MAY 11, 2022
Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). High-level Differences. Why are engaged sessions in GA different than the UA bounce rate was? analytics.js). . These can be configured if your site has a non-standard search.
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Photos And Videos In Fundraising Communications
Kindful
APRIL 26, 2021
With all that energy going into the copy, the videos and photos included in the appeal can sometimes seem like an afterthought. However, for your donors, photos and videos can actually be even more powerful in informing their decision to give than the words you choose to use. Work to collect a really good photo or video for each one.
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6 Types of Nonprofit Video Messages
Greater Giving
FEBRUARY 25, 2021
When you add a cinematic touch via video to that message, it becomes the most effective method to draw in viewers and spread the word about the work than any other available option. People love watching videos! Video has an unbelievable advantage over other forms of messaging. The Awareness Video. The Brand Story.
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Is Creating Content Actually Expensive or Are People Just Doing It Wrong?
Association TV
DECEMBER 21, 2021
Do you find yourself constantly worrying about how your association is going to pay for the videos you need to engage and inform your members? No, this isn’t some shady video-based, get-rich-quick scheme. It’s just a different way of thinking about your content programming. Good video programming is a value center.
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Cut The Clutter: Choosing the Best Videographer for Your Association
Association TV
OCTOBER 5, 2021
There are a few different paths you can take to produce video content for your association or business. Freelancers, marketing agencies, production studios, recent communications grads with a DSLR and a twinkle in their eye are all fantastic options.
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10 Best Video Production Tools for Virtual Events
AccelEvents
JUNE 29, 2020
Video plays a big role in the success or failure of virtual events. The use of live and prerecorded video can increase audience engagement and improve the overall attendee experience. But, these benefits can only occur with the right kind of video. These Video Production Tools are listed in alphabetical order.
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Event Video Production 101: The Right Choice For Your Next Event
AccelEvents
JANUARY 23, 2022
If you are new to the virtual and or hybrid event video world, you might be confused and apprehensive about the many different types of event video options you can choose from. Should you shoot video ahead of time or let speakers potentially go off-script with live video? Intro to Event Video.
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Your Nonprofit Should be Using Public Service Announcements (PSAs)
Nonprofit Tech for Good
NOVEMBER 11, 2022
This message is going to be different from any other advertising or marketing message as PSAs have stipulations. . You’ll need to have the spot produced professionally if you don’t have someone on your team who can edit videos and provide at least a.mov or.mp4 file. How to Leverage For-Profit Advertising Tactics for Free.
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Telling your Nonprofit's Story through Video
VisionLink
NOVEMBER 14, 2012
Last night, a couple of us from the VisionLink team attended another wonderfully informative Tech4Good forum on the power and execution of video storytelling. After watching a few short, low budget videos, it became clear just how effective (and inexpensive) film could be when it comes to spreading your nonprofit''s story and mission.
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6 Video Marketing Tips For Nonprofits
NonProfit Hub
AUGUST 19, 2020
Video marketing is probably the best medium available at the moment for engaging audiences and promoting messages. According to research by HubSpot, 90% of users make decisions based somewhat on videos, and 92% of viewers on mobile platforms share video with others. Firstly, why are you making it? Don’t Forget Audio.
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The 15 Best Nonprofit Videos to Help You Connect With Supporters
Qgiv
MAY 5, 2021
Back then, if we wanted to create a video to share with our supporters, it was a big deal. It couldn’t be done without professional (and expensive) camera equipment —and a tech-savvy cameraperson and editor to boot—so we had to pick our video topics wisely. 15 Types of Nonprofit Videos to Help You Connect with Supporters.
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What is Sponsored Content and How To Make It (The Right Way)
Association TV
NOVEMBER 30, 2021
It can be anything: a podcast, article, or video – that a brand pays a creator to make or post on its behalf. Think of a Buzzfeed article – say about the differences between headaches and chronic migraines. Say you’re doing a video about the benefits of changing your tires for the winter. It’s selling by suggestion.
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3 Rules to Create Awesome Content that Gets More Engagement
Association TV
MARCH 16, 2022
Okay so not every piece of content marketing, blog post (cough) or video can be a Tarantino-esque passion-laden thrill ride. This is a great example of what we call a microlearning video. If you’re putting out a video to promote your event, does the viewer need to know every last speaker on your docket? Feels good, doesn't it?
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Marketing Meal Prep: Turn Your Content Menu Into a Year-long Feast
Association TV
JANUARY 4, 2022
Say you’re an association for retail stores and you want to have 12 videos released; plan out your topics. You can also check off your entire shopping list in one trip instead of stopping at three different places for different ingredients. Creating a high-powered content calendar for associations works the same way.
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Is Creating Content Actually Expensive or Are People Just Doing It Wrong?
Association TV
DECEMBER 21, 2021
Do you find yourself constantly worrying about how your association is going to pay for the videos you need to engage and inform your members? No, this isn’t some shady video-based, get-rich-quick scheme. It’s just a different way of thinking about your content programming. Good video programming is a value center.
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Tips for nonprofits from Candid’s year of TikTok, Instagram Reels, and YouTube Shorts
Candid
SEPTEMBER 7, 2023
Today, we are celebrating our first anniversary of short-form video on TikTok , Instagram Reels , and YouTube Shorts. What began as a three-month experiment has now blossomed into a consistent social media video production program. Here is a snapshot of what happened and our tips for creating short-form videos at your nonprofit.
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Open Source vs. Proprietary: Graphics and Video
Zen and the Art of Nonprofit Technology
APRIL 7, 2011
The other realm of stuff that I know some about is video. Which is perhaps why the other major proprietary video player, Real Player , has had such a hard time catching on for all of these years. I notice now they seem to have added a ton of features (like video conversion from one format to another). It plays everything.
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[VIDEO] 3 Steps To Closing $10K+ Gifts By December 31
Bloomerang
DECEMBER 16, 2021
There’s all kinds of videos you can watch. And that made the biggest difference for me in going from struggling and feeling insecure, honestly, right, and fearful of talking to major donors to raising a million a year from individuals to up to 2.5 Number 4 is not too different from Number 3, but it’s slightly different.
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Video Rules: Tips for Creating “Distributed” Content that Gets Attention
Byte Technology
FEBRUARY 2, 2016
And the best way to do that is through “distributed content”—especially video content—that is uploaded and available on Facebook, Twitter, Snapchat and all the rest. So how do you leverage social media site mania when it comes to dispersing the stellar videos your non-profit has worked so hard to compile, edit and tweak?
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Guest Post: Facebook Video Tips from Non-Profit Marketers
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 14, 2018
Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. Video is a medium uniquely suited to do just that.”.
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10 Best Video Production Tools for Virtual Events
AccelEvents
JUNE 29, 2020
Video plays a big role in the success or failure of virtual events. The use of live and prerecorded video can increase audience engagement and improve the overall attendee experience. But, these benefits can only occur with the right kind of video. These Video Production Tools are listed in alphabetical order.
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What You Need to Know About Video Interviews
Forj
MAY 18, 2021
Through the pandemic, everyone is learning to get more and more used to being on video. That being said, it’s no mystery there’s a plethora of video services on the market right now. The main difference between video services is their intended use. Types of Video Interviews. Live Video Interview.
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Nonprofits Who are Making A Difference Through Play
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 31, 2014
Nonprofits Who are Making A Difference Through Play – guest post by Meghan Ventura. Video games are big — bigger than Hollywood in terms of revenue, as a $66 billion global industry. She’s worked as a writer and editor, with experience covering video games, and scientific and environmental topics. You can register here.
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5 Tips to Craft Your Nonprofit’s Year-End Fundraising Campaigns
Nonprofit Tech for Good
OCTOBER 15, 2022
Show your donors how their giving makes a difference for your mission. Pair your impact stories with high-quality photos showcasing the difference you make in your community. For example, you might pair a direct mail appeal letter with a follow-up email that includes a video or other interactive element.
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7 Fabulous Nonprofit Videos on Vine and Instagram
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 20, 2013
Recently, apps that take short snippets of video – like Vine and Instagram have been soaring in popularity. Is your organization using Instagram or Vine video? 7 Nonprofit Videos on Vine byGuest Post by Madeleine Hammond. 7 Nonprofit Videos on Vine byGuest Post by Madeleine Hammond. Watch Video: [link].
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How Nonprofits Can Use Livestreaming to Raise Funds Through Sponsorship
Nonprofit Tech for Good
APRIL 20, 2020
According to a New York Magazine report, conducted in partnership with Livestream, 80% of consumers would rather watch a live video from a brand than read a blog. 82% prefer live video over traditional social posts. . For example, if you’d like to see 10,000 views on each video. 100 (approx 10k views per $.01).
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Video Storytelling Made Easy with Adobe Spark
Tech Soup
SEPTEMBER 8, 2017
An eye-catching opening, slick text animation, smooth transitions — these are all important elements of polished social videos. In all cases, video stories are most memorable when they have a core message — a "so what" moment. A few strong pieces of copy can help your video shine. Who Am I Talking To?
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69 Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 21, 2014
Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. It’s obvious to anyone who spends time online that video is taking over the internet. 92% value the investment they have made in video. 92% value the investment they have made in video.
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Different Training Media for Better Learning
Gyrus
APRIL 14, 2015
Reading wasn’t enough, so I would seek out videos on the internet, pictures of parts, and examine my own car so that I wouldn’t make a fatal error and require a new Gerald. The point is that I sought out different types of materials in different mediums: print, discussion forums, tech manuals, pictures, and videos.
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Video teaser: Candid’s brand-new, free training for funders
Candid
APRIL 29, 2021
And, then we have several different categories, one of which is ethnic and racial minority rights, so let’s mark that and filter by that subject heading. So let’s browse the subject to see where we can find anti-discrimination efforts. When we open the human rights menu, we see there’s an anti-discrimination option there.
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What Are Gaming Fundraisers and How Can They Raise Donations for Your Nonprofit?
Nonprofit Tech for Good
MARCH 26, 2020
The rise of the livestream, combined with the growing popularity and widespread appeal of video games, has created an attractive new opportunity for charities — gaming fundraisers. These events are an exciting new kind of fundraiser in which gamers raise money for charity by livestreaming themselves playing video games.
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[VIDEO] Creative Ways People Contribute to Community
Bloomerang
JUNE 11, 2021
Really cool conversations, lots of different topics, social justice, criminal justice, I think you talked about last week. . I don’t need to sort of belabor this point, but community is something that we all consider in various different ways. How can we do things differently? – [Lindsay] Yup. ” .
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Innovating for Dramatically Greater Scale and Social Impact [VIDEO]
Top Nonprofits
MAY 6, 2021
This is a multi-post series comprised of a transcript of the presentation from Nonprofit Changemakers:BEING THE CHANGE ; the entire video is embedded below. You’re making a significant difference. So for almost 60% of the population, any work on income, hasn’t led to a whole lot of, differences in actual household income.
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Cast Video with Strategy to Create Stellar Communications
.orgSource
JULY 3, 2023
Video has an immediacy and impact that consistently outpaces other mediums. Some professionals still think of video as a one-off initiative. Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. The cost and effort needed to create a video are significantly reduced.
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How Nonprofits Can Use Instagram for Fundraising
Nonprofit Tech for Good
JULY 2, 2020
The platform, however, is different than Facebook or Twitter. You’ll also be able to add a special Donation sticker to Stories and Live videos and a “Donate”button to your profile, which will let users go directly from your content to a donation page. Other orgs take different approaches. Work With Influencers.
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