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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

The platform, however, is different than Facebook or Twitter. Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1. Other orgs take different approaches. They also appeal to different audience segments. Work With Influencers. Start With the Right Profile Type.

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What is Sponsored Content and How To Make It (The Right Way)

Association TV

Think of a Buzzfeed article – say about the differences between headaches and chronic migraines. The Federal Trade Commission outlined its initial requirements in 2009, and a rising population of influencers led to its publication of “ Disclosures 101 for Social Media Influencers ” in 2019. It’s selling by suggestion.

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Book Review: Mindful Social Marketing by @jfouts

Beth's Blog: How Nonprofits Can Use Social Media

The holiday break is a great time to read books, both for work and just plan fun. Earlier this week, I read the recently published “ Mindful Social Marketing ” by colleague Janet Fouts. This change in perspective can make all the difference in the world.” It is filled with great wisdom. Thank you Janet!

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. Or, you can optimize existing content you have with your keywords in mind. However, without taking that crucial SEO step, you are kind of shouting into the void.

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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. However, it’s important to keep in mind that members of Gen X and elder Millennials are rapidly increasing their giving, and younger donors like Gen Z are forming their preferences for giving as we speak.

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Preparing Your Association for AI

Association Analytics

With no real sign of AI slowing down or fading away, it’s worth taking the time now to prepare your association for the impact and influence AI will have on your members and employees. Keep in mind that the more specific the model gets and the more specific the training dataset, the better outcomes you’ll find.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

It’s important to understand your traffic sources so you can attribute revenue to different ways you’re trying to find more donors. How each traffic source is influencing sign ups for your peer-to-peer campaign. Are your conversion rates different for different audiences? Let me give you an example.

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