article thumbnail

What’s The Difference Between A Principal Gift And A Mega Gift?

Bloomerang

The concept of a “mega gift” was coined by the late Jerold Panas , a fundraising pioneer in our industry. In his iconic book Mega Gifts , he writes about the types of people who give mega gifts and what it takes to have relationships with these donors. Principal gifts vs. mega gifts. Who Gets the Gifts.

Gift 112
article thumbnail

3 Economic Elements of a Major Gift Caseload

NonProfit PRO

A major gift caseload is not just a bunch of donors who meet a certain giving or capacity criteria. Your caseload will have donors of different economic quality, which is why you should tier your caseload so you know where to spend your time. Current giving and capacity play into the selection of a caseload pool.

Gift 290
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Doing Everything You Can To Tell Your Donor They Made A Difference

NonProfit PRO

Donors want to know that their giving made a difference. That one question alone captures a huge problem in fundraising – a problem you can address in your major gift program.

article thumbnail

10 Ways to Tell Donors They Made a Difference

NonProfit PRO

There is not a limit to how many times you should tell a donor they are making a difference. But then the question is how do you make the story different and unique? You could do it every week.

article thumbnail

How To Communicate With Donors About Matching Gifts

Hands on Fundraising

Whether their organization’s vision is to feed those in need, protect the environment, or support the arts, fundraisers are want to make a difference. Matching gifts offer a unique opportunity to take donors’ impact further and create a lasting impact.

Gift 64
article thumbnail

Principal Gift Fundraising: Securing Transformational Gifts

Double the Donation

The most major of the major gifts a nonprofit might receive are called principal gifts. Principal gifts bring transformational benefits and drive incredible impact, growing organizations’ capacities to run programs, serve constituents, and make a difference. Nonprofits thrive on the support of major donors.

Gift 52
article thumbnail

How to Use Challenge Gifts to Bring in More Funds

Donorbox

According to studies, challenge gifts attracted 23% more donors and 18% more dollars than identical fundraising campaigns without the matching gift challenge. In this article, we’ll delve into different types of matching gifts, how to secure them, and ways you can ensure your campaign’s success. What is a Challenge Gift?

Gift 111