Vanguard Charitable Launches MyGiving, a Fresh Way to Help Donors Capitalize on Charitable Giving Patterns
Vanguard Charitable, a leading nonprofit and sponsor of donor-advised funds (DAFs), has launched MyGiving, a new philanthropic planning-focused digital donor resource, which is redefining engagement with charitable giving. MyGiving offers an array of features designed to enhance donor impact and put their charitable giving plan into action easily.
Since 1997, Vanguard Charitable has granted more than $16B to charities on behalf of its donors. The release of this self-directed giving tool comes as result of learning donor needs, engaging with nonprofits, and conducting market research. Vanguard Charitable determined that an integrated digital experience would support its donors to think more strategically about their charitable giving and maximize their impact through a customized philanthropic plan.
“We are focused on increasing giving and providing donors with advanced, transparent, and user-friendly solutions to help them achieve their giving goals,” said Jodi Rosen, chief development officer at Vanguard Charitable. “Our donors are very thoughtful, and this tool provides them with more ways to look at their philanthropic impact and legacy rather than simply seeing giving as a transaction.”
A Vision for a Generous Giving Journey
Since its establishment 26 years ago, Vanguard Charitable has focused on cultivating robust connections between donors and nonprofits, promoting trust, and inspiring more significant and well-considered donations to a variety of cause areas. Through a four-pronged approach, MyGiving will provide donors the ability to strategically plan, track, review, and analyze their giving strategy.
- Pinpoint Cause Areas Close to the Heart: Donors want to be certain they are supporting credible nonprofits serving those in need. MyGiving offers educational resources to help donors plan and determine specific cause areas of need, personal philanthropic values, and geographic touchpoints to focus their generous giving.
- Distinguish Personal Giving Approach: Every donor’s giving style is unique. To help donors better align their giving strategies, MyGiving offers a dedicated quiz to help donors better understand their unique charitable giving styles and preferences.
- Develop Philanthropic Mission and Values: Donors can set their own personalized mission statement and identify values to support and guide future philanthropic decisions.
- Set Philanthropic Goals: Vanguard Charitable provides its donors with countless resources to maximize a strategic and purpose-driven approach to giving. With MyGiving, donors can set their own goals and keep track of their charitable giving progress.
The convenience of the digital resource makes exercise completion simple, while simultaneously enabling donors to actively consider their long-term charitable giving goals. One tenured Vanguard Charitable donor, Donald, acknowledged MyGiving’s value in overall philanthropic planning. “[MyGiving] validated what I am doing and what I want to do,” Donald expressed. He has been a donor for 22 years, opening a DAF account shortly after Vanguard Charitable’s inception in 1997.
Since then, Vanguard Charitable has continued evolving its products to support donors’ philanthropic efforts for today and tomorrow. MyGiving is one of many initiatives donors can experience to enhance their granting. Even for experienced donors like Donald, using MyGiving “was easy to do and made me feel good about what I am doing.”
