NTEN

AUGUST 22, 2013

In late spring of 2012, one thing that had been on my radar for awhile was an interesting correlation between our membership renewal rates and event registrations. After presenting this finding to staff, my hypothesis was that if we were able to increase event attendance, we should see an increase to our struggling renewal rate.

Case Study 87

Case Study Design Experiment Data 87

Nonprofit Tech for Good

JUNE 22, 2021

By Korrin Bishop , writer at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Set up a mobile payment option to boost conversion rates with a seamless experience that reflects your brand.

Action 305

Action Fundraising Nonprofit Gift 305

Bloomerang

JUNE 2, 2023

Thank you phone calls have the effect of closing the loop, helping to keep alive the warm glow people experience when making a gift. That way, you can track whether donors who received calls renewed at higher rates (or dollar amounts) than donors who were not called. Alas, I left the organization before the test was completed.)

Donor 95

Donor Charity Gift Test 95

Top Nonprofits

MARCH 16, 2022

Once you’ve determined if your website needs to be reexamined, review the best nonprofit websites available once more, using their design as inspiration for your new and improved website. This is not only a disappointing experience for your visitor, but it can also lead them to ask a series of questions about your organization as a whole.

Websites 115

Websites Nonprofit Audience Mobile 115

Bloomerang

AUGUST 16, 2021

Mastering online user experience and messaging. One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

sgEngage

FEBRUARY 8, 2024

To successfully implement changes to your grantmaking application, you need to communicate the benefits of data-driven and user-centered design to your leadership, tie the benefits to your organization’s overall goals, and involve your leadership in the decision-making process.

Application 91

Application Leadership Grant Philanthropy 91

Get Fully Funded

AUGUST 4, 2023

When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). Visit the USPS store to choose a design that matches your mission. Optimize Your Design Your design doesn’t need to be fancy. The donor can handle one lick! First-class stamps.

Money 98

Money Tips Time Mail 98

DNL OmniMedia

NOVEMBER 22, 2022

An ad’s Quality Score is calculated by three things: Expected Clickthrough Rate – The likelihood that the ad will be clicked when viewed. Landing Page Experience – A score that attempts to summarize how useful your landing page is. Alternatively, Landing Page Experience is improved primarily making improvements to your website.

Google 52

Google Results Websites Grant 52

Cloud 4 Good

AUGUST 4, 2022

In partnership with Cloud for Good, UMass Amherst looked to enhance its communications across UMass schools, colleges, and business units using Marketing Cloud to improve the experience and engagement with various constituents, including prospective students, students, parents, faculty, and staff. .

Massachusetts 90

Massachusetts University Communication Marketing 90

TechImpact

MARCH 19, 2014

Design your template. By having the goal of your newsletter in mind, and all of your content in hand, you are ready to start designing your newsletter’s template. Get a good sense of who your email is being sent to, then design your strategy around catering to what will resonate with that specific population. Add in content.

Newsletter 247

Newsletter Spam Template Nonprofit 247

Nonprofit Tech for Good

NOVEMBER 15, 2019

There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software. Kindful places a heavy focus on data, giving the user access to donors’ giving history, wealth details, and rating for likelihood to give. Also of exceptional value is the Neon Web Studio.

Relationship 236

Relationship Software Management Pledge 236

Global Giving

JANUARY 21, 2015

I clicked a link to an article on Upworthy , a viral news site always on the forefront of testing stickiness and psychological hooks. That experience stuck with me and over the next few weeks I designed a way to take advantage of a similar psychological cue on GlobalGiving. What We Tested. The Big Question. Our Method.

Experiment 52

Experiment email Test Language 52

Nonprofit Tech for Good

APRIL 10, 2022

That said, the best practices below are based on Nonprofit Tech for Good’s experience using Twitter almost daily since 2008. Experiment and keep in mind that those who use Twitter regularly tend to love Twitter. 28-Day Summary Featured on the Twitter Analytics Dashboard: Data Provided for Tweets: 9) Experiment with Twitter Ads.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Nonprofit Tech for Good

DECEMBER 13, 2018

Looking at pages per session and bounce rate (ideally less than 70%), how engaged are our website visitors? If your site doesn’t have a responsive design (meaning it displays well on computers, phones, and tablets), it’s time for an upgrade. 3) The online giving experience is rocky. Give it a try! Find where to make a donation.

Websites 253

Websites Nonprofit Guidelines Phone 253

Connection Cafe

DECEMBER 23, 2013

This is the fourth part in my series about learning how to test the usability of your online donation form and website with real donors. Part one discussed why to usability test , part two outlined crafting your test , and part three gave best practices for recruiting participants. Today, we gear up for your big test day!

Test 33

Test Donation Hints Webex 33

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. A poorly designed donation form that is hard to navigate, lengthy, or confusing may prompt visitors to leave quickly. On the flip side, a well-designed donation form is easy to understand.

Donor 84

Donor Social Media Websites Content 84

sgEngage

APRIL 19, 2023

Maybe it’s because we’re starting to struggle with the AI Mirror Test or we’re getting close to a successful completion of the Turing Test. In the previous 15 seasons, the interception rate in that situation was about 2%. Whatever the reason, ChatGPT makes for a fascinating human-AI interaction.

Model 71

Model Italy Test Generation 71

M+R

FEBRUARY 5, 2021

And, unfortunately, the reverse is also true—what seems like a minor drop-off in your mid-level acquisition or retention rates can create enormous drag on your revenue. . Do newly acquired mid-level donors retain at higher rates? There are three audiences to focus on when (re)designing your mid-level program. Goals + strategies.

America 105

America Digital Audience Channel 105

Get Fully Funded

JANUARY 27, 2022

Use A/B testing to assess the effectiveness of your CTAs. You also have to be strategic with each CTA’s design so that it catches supporters’ attention while meshing with your organization’s branding. . When it comes to digital design, white space is your best friend. Your CTA design is no different.

Action 64

Action Guide Language Test 64

Connection Cafe

JULY 31, 2013

Note: This is the first in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. Brandon has crafted user experiences and conducted user research in the nonprofit space for 12+ years. Because user experience issues invariably impact conversion rates.

Test 40

Test Donation Blackbaud Registration 40

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Why This Fundraising App Made Our List The Bloomerang app is designed to support donor management from wherever you are. The first is designed for event attendees.

Org 83

Org Raise Tools Help 83

sgEngage

SEPTEMBER 28, 2021

increase in email conversion rate. Here’s a great read on the “death of the open rate. ”. Expand your use of email testing to better understand your engaged constituents and determine what interests your audience enough to take an action. 1 in 40 online donors is a recurring monthly donor.

Online 94

Online Fundraising Benchmark Adwords 94

Forum One

NOVEMBER 21, 2022

We are designers and researchers, communications professionals and developers. Through an internal compensation review, as well an external one to benchmark against market rates, we are actively evaluating our current salary structures to ensure that they are equitable across the organization. DEIA is also about what we do.

Survey 58

Survey Evaluation Accessibility Practice 58

Connection Cafe

AUGUST 25, 2017

And while I’m usually able to offer some general guidance, nonprofit website design best practices have never been my area of expertise. Recently, I sat down with TJ Nicolaides and Allison Hossack of Think Company , a Philadelphia based design firm specializing in research, strategy, development, and design. .

Design 35

Design Websites Practice Philadelphia 35

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Sure, many of us look at the basics—number of views, general actions taken, pass along rates etc.—but

Analytics 100

Analytics Google Digital Marketing 100

NetWits

MARCH 27, 2013

Sometimes I get so excited about new technology trends on the web, whether through new ways of interacting with a site or a new visual style, that when a question is asked that seems to belong in another age of design I get totally thrown off guard for a moment. Designing for “above the fold”. That topic? People scroll.

Life 141

Life Interaction Content Design 141

Media Cause

APRIL 8, 2022

also provides your audience with an ideal user experience by allowing them to fill out and submit the form without leaving the platform they are on; cutting down on total clicks and time spent completing the form. From a testing perspective, on-platform forms require multiple. Having on-platform lead generation forms.

Generation 52

Generation Platform Websites Test 52

Allegiance Group

APRIL 15, 2024

On average, direct mail has an open rate of 57.5% A well-designed, professionally executed direct mail conveys professionalism and legitimacy. Partnering with a qualified agency with years of experience can help you manage these various parts and form a cohesive, high-quality final product. Finalize the concept design.

Mail 52

Mail Fundraising Nonprofit Channel 52

Bloomerang

JUNE 1, 2022

You might not have experience creating a formal year-end giving strategy, or you may be looking to update your current strategy. Your case for support should be accompanied by strong branding (more on this in the next section) and effective design. Conduct A/B testing. 10 steps to plan a successful year-end giving campaign.

Guide 110

Guide Giving Nonprofit Metrics 110

Bloomerang

MAY 26, 2023

In a recent cautionary tale , nonprofit organization Queens Together encountered a scam known as the “credit card test attack.” Is this included in our payment processing rate or an additional charge? Was your solution designed with nonprofits in mind? How quickly are deposits added to our bank account?

Fund 83

Fund Raise Method Process 83

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). For example, if you discover your donor retention rate is falling, you can focus more time and resources on donor stewardship in the months leading up to GivingTuesday to boost retention.

Giving 119

Giving Retention Metrics Demographics 119

Allegiance Group

MAY 16, 2023

However, a full website design can be costly and time-consuming, which might not always be feasible or necessary for your nonprofit. Specific Problem Solving: The main issue your nonprofit is trying to address may be very focused, such as improving fundraising or boosting membership conversion rates. Use standalone microsites.

Websites 52

Websites Alternative Nonprofit Conversation 52

Connection Cafe

OCTOBER 21, 2013

Note: This is the third in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. Brandon has crafted user experiences and conducted user research in the nonprofit space for 12+ years. I’ve seen similar results in my testing.

Guinea 37

Guinea Test Donation Blackbaud 37

Qgiv

FEBRUARY 13, 2023

Make sure the design tools for your event registration software are easy to use as well. A drag-and-drop event builder will help you design your event registration pages quickly so your supporters can start signing up sooner and you can spend more time focusing on planning your event! Guest management tools Got a big gala coming up?

Registration 52

Registration Software Nonprofit Gift 52

Top Nonprofits

JULY 26, 2021

Create a consistent experience for your supporters. In addition to branding, you can optimize your donation page in a number of other ways to increase your donation completion rates, gift averages, and recurring donations. Create a consistent experience for your supporters. Have increased shareability.

Donation 111

Donation Nonprofit Gift Channel 111

Pamela Grow

SEPTEMBER 20, 2023

Since its inception in 2014, Murad has acted as Creative Director and Chief Technologist to help nonprofits spread their vision online through engaging design, intuitive software, and strategic communication. To test the user experience of your website, consider using a free tool like Google Lighthouse. Let’s begin.

Websites 52

Websites Donor Strategy Demonstration 52

Get Fully Funded

SEPTEMBER 17, 2023

And how they feel about their experience of giving to your nonprofit determines whether or not they stay in the relationship. It’s critical to donor experience! Strategically designing the donor journey can make fundraising much easier (and more fruitful!). What Do Your Donors Experience When They Give?

Relationship 105

Relationship Donor Language Build 105