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Demographics via Candid: Building a movement to promote equity in the social sector

Candid

A lack of standardized demographic data not only hinders our collective work to create a more equitable sector; it also requires nonprofits to take time away from their mission-driven work to respond to disparate requests by funders for this information.

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Demographics via Candid: A data-driven approach to encourage equitable funding practices

Candid

By better understanding the demographic profile of those organizations that are—and are not—receiving funding, we can more closely track if they are representative of the communities they serve and whether they are getting the support they need to deliver on their missions. Introducing Demographics via Candid.

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How to Use Donor Demographics to Inform Your Fundraising Strategies

DonorPerfect

How Much Do Donor Demographics Matter? Read More » The post How to Use Donor Demographics to Inform Your Fundraising Strategies appeared first on Nonprofit Technology & Fundraising Blogs. Nonprofit organizations are businesses that rely on revenue just the same as all businesses do.

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One foundation’s quest for better demographic data

Candid

Rather than create yet another custom reporting requirement for applicants and grant recipients, Mott is helping to lead a growing movement of grantmakers who use the ready-made and scalable demographic profile reporting within Candid’s GuideStar tool. GuideStar provides a platform where all U.S.

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The sgENGAGE Podcast Episode 243: The Shifting Demographics and Perspectives of Donors

sgEngage

In this excerpt from their longer conversation , Steve McLaughlin and Dr. Una Osili break down the data on the changing demographic in charitable giving and how fundraisers can leverage this information to grow alongside this new generation of donors.

Donor 64
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The sgENGAGE Podcast Episode 243: The Shifting Demographics and Perspectives of Donors

sgEngage

In this excerpt from their longer conversation , Steve McLaughlin and Dr. Una Osili break down the data on the changing demographic in charitable giving and how fundraisers can leverage this information to grow alongside this new generation of donors.

Donor 64
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Free Guide: Attracting & Retaining Donors With Golf

NonProfit PRO

Even better, the golfer donor represents an affluent, influential demographic that you want represented in your organization’s donor database. Fundraising boils down to two simple things: finding new donors and keeping existing ones. Great news—golf tournaments are avenues to successfully do both!

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12 Demographic & Technology Trends Changing the Nonprofit Sector Worldwide

Nonprofit Tech for Good

Rapid population growth and migration is dramatically changing societies and ecosystems worldwide and as this future unfolds nonprofits, NGOs, and charities will play a central role in safeguarding the world’s most vulnerable communities, the land upon which they live, and the wildlife that surrounds them. 1) The world population will reach 9.8

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Profiling Like a Pro: Understanding the Demographics of Your Instagram Audience

Byte Technology

Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines. The post Profiling Like a Pro: Understanding the Demographics of Your Instagram Audience appeared first on Byte Technology’s Nonprofit Web Design Insights Blog.

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The NonProfit Voice Ep 65: Discover Giving Trends by Analyzing Your Donor Data

NonProfit PRO

They explore how nonprofits should analyze data and trends in giving, as well as exploring a nonprofit's donor segments and demographics in order to better engage donors.

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Expand Your Reach & Find Donors Just Like Your Best Ones

NonProfit PRO

Melissa’s Donor Look-alike Report provides demographic elements to help you focus on your ideal target audience and reach more donors just like your best ones. Simply upload your file — we’ll analyze it, match specific criteria to your records and send you the results.

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Expand Your Reach & Find Donors Just Like Your Best Ones

NonProfit PRO

Melissa’s Donor Look-alike Report provides demographic elements to help you focus on your ideal target audience and reach more donors just like your best ones. Simply upload your file - we’ll analyze it, match specific criteria to your records and send you the results.

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Gain Unique Insights and a Model Free… Plus 9 Action Tips!

NonProfit PRO

Better understand the core demographics and interests of your donors. Learn which personality types are your best and worst donors and how to tailor content to them. Visualize the usefulness of targeting different geographic areas. See how your model performs. Obtain 9 easy-to-implement Action Tips. And much more.

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How to Engage the Next Generation of Donors

NonProfit PRO

This combined demographic is highly philanthropic and very relational, and they live and breathe inside the digital world. In this edition, we talk about Millennials and Gen Z's, and how critical they are to the future of EVERY single nonprofit. Want to learn how to connect? We have answers for you inside of this month’s ZGIVE INSIDER!

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We’re listening: Updates to the race and ethnicity options on the Candid profile

Candid

On February 14, Candid launched Demographics via Candid, a campaign through which we partner with organizations across the social sector to encourage demographic data sharing. As organizations begin to share their demographic data using these new options, the numbers will increase. What’s changed?

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Expand Your Reach & Find Donors Just Like Your Best Ones

NonProfit PRO

Melissa’s Donor Look-alike Report provides demographic elements to help you focus on your ideal target audience and reach more donors just like your best ones. Simply upload your file - we’ll analyze it, match specific criteria to your records and send you the results.

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Are Participant Demographics the Most Useful Single Measure of Community Impact?

Museum 2.0

Here's a candidate: participant demographics. If your participants' demographics match that of your community, that means the diverse people in your community derive value from your organization. We use participant demographics as a core measure at the MAH. We compare visitor demographics to those of the county.

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So you’ve defined “BIPOC-led”…but how will you measure it?

Candid

Demographic data in the sector is still hard to come by, and many nonprofits simply do not collect or share demographic data about their board, executive team, or staff members. This year alone, I’ve calculated 15 different operationalizations of “BIPOC-led,” suggested by various partners, and based on Candid’s demographic dataset.

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Fundraising Success Starts With Good Data

NonProfit PRO

From postal and email lists to change of address processing and demographic data, Melissa’s new solutions catalog brings you the tools you need to reach more donors, stay engaged with current ones and save on direct mail. Start fresh in 2022 with solutions to clean, update and enrich your donor data.

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The importance of talking about—and collecting data on—race to improve racial equity

Candid

I was also interested to learn that 40% of foundation leaders interviewed said they have begun or are increasingly focused on better collecting and using demographic data about nonprofits they fund and the people they serve. I am a firm believer in collecting demographic data. Of course, it is possible for both things to be true.

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Take the Guesswork Out of Personalized Gift Array Values

NonProfit PRO

Successful direct response fundraising campaigns feature many finely tuned elements, including demographically appropriate appeals, images, materials and keen insights about the best timing of solicitations.

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Fundraising Success Starts With Good Data

NonProfit PRO

From postal and email lists to change of address processing and demographic data, Melissa’s new solutions catalog brings you the tools you need to reach more donors, stay engaged with current ones and save on direct mail. Start fresh in 2022 with solutions to clean, update and enrich your donor data.

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Who Qualifies as a Major Donor Prospect for Your Organization? (3 Guidelines)

The Fundraising Authority

What are their demographics (age, gender, location, industry, interests)? Do you know what types of donors are most likely to give to your organization? Take a look at your current donors and prospects… who are they? Where did they come from? Do you see any patterns? Create a number of “donor profiles” for your organization.

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Canadian Nonprofit Sector Salary & Benefits Report Infographic

Charity Village

Interested in learning more about cash compensation, organizational characteristics, performance incentives, demographics and experience, and employment benefits, check out the Canadian Nonprofit Sector Salary […] The post Canadian Nonprofit Sector Salary & Benefits Report Infographic appeared first on CharityVillage.

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Trends: Internet Demographics and Embracing Failure

Care2

Millennials (ages 18-33) are an important demographic to the nonprofit sector. Social network site usage for this demographic has quadrupled since 2008, from 4% to 16%. The Millennials, Gen Xers, and the Matures. The are tech savvy. They love their gadgets and are constantly on the web via laptops and mobile devices.

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Are you getting the most out of your retention data?

Association Analytics

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Demographic/Career Info Perhaps you anecdotally think your executive level members are renewing at a higher rate but in reality, they are not.

Retention 169
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Twitter Demographics.

Beth's Blog: How Nonprofits Can Use Social Media

I've been looking for Twitter demographic profiles and just discovered this post from Compete analyzing some recent Twitter data. Here's another survey of how people are using Twitter.

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5 Reasons Why Social Media is Essential for Small Nonprofits

Nonprofit Tech for Good

First ask yourself, what demographics do these stakeholders fall into? Because there are so many social media platforms to choose from, you have the opportunity to choose which ones make the most sense for your organization. Consider your target donor audience as well as the constituents you serve.

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Facebook Demographics

Beth's Blog: How Nonprofits Can Use Social Media

The demographics summary: The numbers : 44 million active users. Demographic drill down (34% work as professionals). This slideshow came from the recent Forrester Consumer Conference (see here and here ). Facebook users are aging. How to apply it.

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Inferring Gender for Personalized Ads on Social Media

Cloud 4 Good

While diving into a Cloud for Good-specific Workbench within the Analyze feature, I discovered something interesting pertaining to the demographics of the individuals who interact with our brand on Twitter – over 90% of the individuals are classified as male within the social platform. How Inferred Demographics Can Skew Analytics.

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Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

After you collect the relevant data, look at your school’s fundraising history and donor demographics to better predict the success you could have with direct appeals. Consider both demographic and psychographic characteristics when defining your segments. Define your audience.

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Using data to make transgender people visible

Candid

One of the things that stuck with me (researcher that I am) was her call to include transgender information as a separate question on demographic data collection efforts. Transgender advocates and experts within the nonprofit sector have also emphasized the importance of collecting transgender demographic data.

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In conversation: Using data to deepen understanding

Candid

The David and Lucile Packard Foundation is making a bold and public move to use Candid’s GuideStar profile and demographic survey to track data from grant applicants and recipients. At the same time, there is an increased call for organizations to be transparent about the demographic makeup of our grantees.

Data 105
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Level Up Your Marketing with Analytics

Association Analytics

By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Data analytics can help you dig deeper into segmentation by starting with demographics and learning more about their behavior.

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8 Lessons Learned from Hosting Golf Event Fundraisers During COVID-19

Nonprofit Tech for Good

Demographics and networks are important, and golf’s demographic tends to include high-capacity donors with powerful networks. Indeed, golf outings are having something of a renaissance in a time when corporate connections, donor engagement, and outreach efforts are perhaps more important than ever. 1) Focus on audience.

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The Demographics of Donor Potential

sgEngage

The Donor Perspectives report says “on average, US donors over the age of 65 gave more than three times the amount donated by those ages 18-24 and nearly twice as much as donors ages 25-34.”.

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Demographics Are Destiny: How and Why to Diversify Your Staff Now!

NTEN

By Jocelyn Harmon, Director of Nonprofit Services, Care2 Unless you've been living under a barrel, you know the demographics of the U.S. Here are some key highlights from The Changing Demographics of America by Smithsonian. The changing demographics of the U.S. are changing. I encourage you to read the entire article.

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The Demographics of Users of Social Media, Summarized - NPQ - Nonprofit Quarterly

AFP Blog

The Demographics of Users of Social Media, Summarized - NPQ - Nonprofit Quarterly : Business Insider released a report that breaks down some of the biggest social media giants’ audiences based on their demographics.

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Nonprofit profiles: advancing equity through data

Candid

Currently, over 80,000 organizations have earned a Seal, and over 34,000 have provided demographic data. . Given the surge in demand for this information, Candid decided to incorporate demographic data into the Seals requirements.

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Highlighting nonprofits that put equity into practice

Candid

This information is collected alongside staff and board demographic data via nonprofit profiles. What’s new is that the information shared in the Equity Strategies section of a nonprofit’s Demographic Profile on Candid is now used as part of determining an organization’s DEI score.