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Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

According to Big Fundraising Ideas, one way school groups can take advantage of this method of communication is by sending fundraising letters that invite supporters to make a donation. With that in mind, we recommend incorporating direct mail into your fundraising plan. Define your audience.

Mail 109
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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups.

Linkedin 360
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5 Tips For A Winning Nonprofit Digital Advertising Program

Bloomerang

Which business or organization comes to mind first? It’s also important to keep lifetime donor value in mind, because an ad campaign may be breakeven or low return on ad spend but still well worth it to acquire new donors who will give again and again. These two groups often require different ads. Think of a brand , any brand.

Digital 119
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How to Build a Social Media Following: Top Secrets Revealed

Nonprofits Source

That means you must have a comprehensive understanding of your supporters’ demographics and interests Leverage tools like your CRM platform and previous social media analytics to pinpoint who your audience is and what they care about. The content you post should be crafted with your platform and audience in mind. Let’s dive in!

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Tips for Community Management on Social Media

Media Cause

Know your current audience demographic and keep your target audience in mind. Below is a list of best practices to keep in mind when building your community management process: Consistency is key. Don’t miss opportunities to build relationships with high-profile or influencer accounts.

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[PODCAST] Broaden Your Message With Influencer-Driven Campaigns | Ft. Jeanette Russell

NonProfit Hub

We talked to Jeanette about her tips for what kind of impact a social media influencer and influencer-driven campaigns can make for your nonprofit. It’s a way to measure your online impact and you can easily find these influencers. You have VIP’s, media and everyday influencers. These are a big, important group!

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Social Media Marketing: What, when and where should I post?

Twenti - Digital Marketing For Nonprofits

In order to help you set up a strong presence on Facebook, here are our key takeaways for the platform: Biggest Demographic. Facebook’s biggest audience group falls within the bracket of 24-34 year olds , a solid middle ground between platforms which cater to younger audiences and those used by older professionals.