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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

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5 Fundraising Trends to Watch for in 2024

Nonprofit Tech for Good

Keeping donors connected with the mission ensures the best possible donor retention rate for an organization. Donors are looking to stay connected to and support the organizations they care most about, and a recurring giving program helps donors break a larger gift into smaller, more affordable portions.

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Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

It’s a great strategy to use because when you send solicitation letters via direct mail, you’re providing people with a tangible way to interact with your nonprofit and support your mission. A 2020 study by Ballantine found that direct mail response rates ranged from 5-9% compared to 1% for email. Define your audience.

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3 Best Ways to Use Your Nonprofit’s Valuable CRM Data

Bloomerang

This boosts engagement and response rates and helps create authentic relationships. Are you using one master email list that includes your monthly donors, volunteers, everyone who’s ever made a gift at any level, people who attended your annual event once, and people who signed up to get your emails on your website? Why might that be?

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3 Ways to Assess Donor Giving Patterns to Boost Donations

Achieve

Review your donor demographics. Your nonprofit should have a marketing plan in place to encourage donors to contribute these valuable gifts before the clock strikes midnight. Assess metrics such as your email open rate or online donation rate to measure your success. Review your donor demographics.

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A Guide to Donor Engagement

Bloomerang

Donor engagement is a measure of all of the things that make up a complete donor profile, beyond just gift size and superficial demographic information. Unfortunately, these seemingly innocuous signals can go unnoticed by fundraisers, causing them to miss out on opportunities for meaningful interaction. Donor Engagement Factors.

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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. When the entire donor journey is addressed in your plan, conversion rates for donor acquisition are much stronger. This will also help you get more repeat gifts from existing donors.

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