Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

Flickr Photo by Matthew Field. You can, however, engage in some poor man’s demographic and psychographic research. Note from Beth: One of the most common questions I get at workshops or webinars is, “Should our organization be on XYZ social or mobile platform?” Imagining Supporters with User Stories.

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Analysis Audience Test China 105

Amy Sample Ward

MAY 18, 2011

For example , if you are an organization working on public education policy changes, you probably recognize teachers as a core demographic to your work – both in supporting the changes you propose as well as helping identify the changes that can and should be made. Photo credit: Flickr leehaywood.

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Campaign Design Impact Metrics 114

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Add applications to your Page and engage your users with videos ( YouTube Box ), photos ( Flickr Box ) reviews, flash content, and more. Demographic Information - The locale breakdown and demographic information offers you access to detailed data about your fan base in an effective way that isn’t available on any other site.

Facebook 97

Facebook Stats Los Angeles Tips 97

Tech Soup

MAY 19, 2011

An effective nonprofit video can be as simple as a Flickr photo stream set to an audio track or a really great interview. Nonprofits and libraries need not worry excessively about technical quality, as chat participants were in agreement that content mattered most. However, one aspect of quality, sound quality, did warrant mention.

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Social Media Video Media Movie 60

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2011

Image by Codilicious from Flickr. They checked out the donors’s fb profile, and they could tell that she was in their key target demographic for new $$ donations. When staff research her in their donor database, they discovered she had attended our big fundraiser in Feb. as a first time donor.

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Washington Training Train Giving 97

NTEN

SEPTEMBER 10, 2010

flickr photo: Unlisted Sightings You know how a good relationship works, right? Donor demographic information. You have to give as good as you get. More precisely, you have to give 5 times more good than bad. Now, I don't want to offend you, but I've seen how you treat your data. It's feast or famine. 129 have donated again in 2010.

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Data San Francisco Problem Gift 82

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2007

The reports gives us a demographic snap shot of who is tagging now ("Classic early adopters, people under 40" - guess I'm not a classic early adopter). The report also shares some traffic data for the popular tagging sites, Flickr and Delicious. that we'll have to go straight from Web 2.0 to Web 4.0.

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Tag Internet Report Folksonomy 56

NTEN

NOVEMBER 20, 2008

But a shifting communications environment and changing donor demographics could render those best practices ineffective at best, and obsolete at worst, as early as 2012. When it comes to preparing for the shifting communications environment and donor demographics, your employees are your biggest asset. Four years ago, web 2.0

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Money Raise Contest Social Media 53

Have Fun - Do Good

OCTOBER 5, 2009

Did you know that the fastest growing demographic on Facebook is people who are 35 years old and older ?). Flickr, Photobucket ) Microblogging: Twitter , Tumblr Social networking (i.e. Are they already tech savvy, or will they need training to use the tools? What are their interests? How old are they? (Be

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Social Media Project Question Ning 74

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2008

One topic that I regularly track are research reports, including demographic, technographics, and overall numbers for social media sites. I have a clipping file in a flickr set called Social Media Research Snippets. I like to track the data, but also think about what it means for nonprofits.

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Twitter Practice Bookmarking Profile 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2008

The question I was asked had to do with the demographics of social media. The consultant also pointed out that flickr photo I used seemed to indicate that the percentage are low. It made me think about another digital divide - for those who don't have the Internet connection or haven't yet engaged on Twitter - the knowledge divide.

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Web Social Blogger Stats 61

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Twitter Demographics. How Nonprofits Can Get The Most Out of Flickr. Help Me Send Leng Sopharath To College in Good Health! Working Wikily: The Power of the Newbie. Where Are The Gen-Y Bloggers Who Write About Nonprofits and Social Change? Thinking Strategically About Social Media. Social Change Behind the Firewall.

ROI 50

ROI Widget Metrics Cambodia 50

Connection Cafe

DECEMBER 17, 2008

Flickr and Twitter, two tools we often write about and drop casually into conversations with nonprofits, were unknown to many people on the line. Many people on the line were unfamiliar with some of the basic social media sites and tools used today.

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Social Media Media Social Chart 20

Museum 2.0

FEBRUARY 12, 2009

1stfans is a new kind of membership launched on January 3, 2009 that combines in-person meetups, private groups on Facebook and Flickr, and a private Twitter feed featuring work by original artists (for more background, check out Will and Shelley's blog posts and videos ). This was made for them. Will: Right. Will: It just felt right.

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Museum Audience Program Artist 24

Have Fun - Do Good

MARCH 4, 2007

As I mentioned in my post about " extra-organizational activists" , there are bloggers out there who would love to raise money for your cause: Beth Kanter raised $800 for the Sharing Foundation using the ChipIn widget plus her blog , social networks, Flickr and video in 26 days. Why not ask them? He reads 6 blogs a day for 10 hours a week.

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Blogger Causes Support Nicaragua 41

NTEN

JANUARY 27, 2010

Your cause might affect everyone, but it's more relevant for a more narrow demographic, such as single women 32-36. Make sure that photos posted to Flickr and videos on YouTube come up on your Facebook page. Here are some specific actions you can take to clarify your strategy: 1. Define Your Audience. Cross post. Tools like ping.fm

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Communication Organization Press Newsletter 90

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

It also appears that social media is now an engrained part of the lives of people across different demographic groups. Girlup uses its social media channels to engage its audience about policy initiatives to support girls around the globe. ( Flickr ; Blog; Facebook ; Twitter ; Youtube and others).

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Policy Social Media International News 103

NTEN

JANUARY 27, 2010

Your cause might affect everyone, but it's more relevant for a more narrow demographic, such as single women 32-36. Make sure that photos posted to Flickr and videos on YouTube come up on your Facebook page. Here are some specific actions you can take to clarify your strategy: 1. Define Your Audience. Cross post. Tools like ping.fm

Communication 65

Communication Organization Press Newsletter 65

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Source: Dollar Bin, Flickr In February, I'll be co-teaching the " WeAreMedia Live " intensive two-day workshop in San Francisco from NTEN. It pays to spend a few hours reviewing the demographic or “technographic” details (what people are doing online).

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Social Media Map Strategy Media 106

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Flickr Photo by whatchamakallit. Demographics How many people visit the site? UPDATE: The presentation slides and wikispace is here. I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. The categories were audience, engagement, loyalty, influence, and action. Audience: Who is coming?

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Metrics Social Media Media ROI 56

NTEN

JULY 21, 2014

You may push compelling pictures or infographics to Instagram, Flickr, Pinterest, or Tumblr, but you can still link to the story behind those images on your website. While it''s true that you''ll only be able to share a single sentence on Twitter, you can always link to the full story on your site. Connect content and community.

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Websites Linkedin NTEN Case Study 56