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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Be deliberate as you start to dig into the data you need. In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. Does it fluctuate? ).

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Association Technology Panel Discussion- Two Takeaways

Nucleus

Each member of this panel has been deeply involved in achieving transformational changes within associations in 2020, and each has seen that data and analytics is central to this process. At AACR, John McKenney found that a big-picture perspective was needed to break the cycle of IT being focused purely on one project after another.

professionals

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Navigating Nonprofit Data Warehouses: A Comprehensive Guide

DNL OmniMedia

Nonprofits collect and generate vast amounts of data, ranging from individual donors’ contact information to program outcomes, but they often struggle with organizing and utilizing the information effectively. This is why data warehouses can have such a significant impact on nonprofits. We’ll cover: What is a Nonprofit Data Warehouse?

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Four Steps to Align Data with Your Mission and Goals

Association Analytics

Data provides actionable insights and can give associations a navigable path to make better informed business decisions. And yet, the ability to use data to serve your association’s mission has never been more important and timely. Developing a SMART goal is seldom complex from a data standpoint. Brainstorm Leading Indicators.

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To Get Close to Members, Follow MarTech Trends

.orgSource

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. There are technology tools that can make information and data analytics accessible to everyone. Data management platforms are constantly improving their user-friendliness, flexibility, and reporting capacity. We all know this, right?

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Blackbaud Unveils Impact Edge, an AI-Powered Social Impact Reporting Solution

NonProfit PRO

Impact Edge will enable corporate impact professionals to easily create a compelling picture of their organization's social impact using data. Blackbaud announced Impact Edge, an AI-powered, social impact reporting and storytelling solution for corporate social responsibility and social impact teams.

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Web Analytics Tools + Data Privacy: The Big Shift to GA4

Media Cause

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend.