Nonprofit Tech for Good

MARCH 17, 2020

Facebook has over 10 years of data now on user behaviour, and it knows the people who will actually give money or sign up for an event. . You just don’t have the level of data and insight that Facebook has. Remove all the lower performing ads, and test different headlines on the best ads.

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Test Facebook Charity Profit 329

Nonprofit Tech for Good

AUGUST 9, 2021

Odds are, LinkedIn Analytics will evolve to become some of the most useful data in your social media strategy. Your organization’s name is featured in their headlines and your organization’s page is listed and linked on their profiles. Upload work projects, such as presentations, videos, or special fundraising campaigns.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

The Modern Nonprofit

JULY 18, 2023

Imagine multiplying your team’s fundraising productivity without hiring more people. Let’s have a look at how you can elevate your fundraising game. A Helping Hand in Automation Whether you’re a team of one or one hundred, there’s no denying that fundraising comes with its fair share of repetitive tasks.

Technology 98

Technology Registration Nonprofit Tools 98

M+R

APRIL 29, 2021

There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. Some folks head straight to mrbenchmarks.com , exploring the full data set and following their own path down the rabbit hole of charts and findings. This year’s big headlines are: .

Benchmark 73

Benchmark Hunger Headline FAQ 73

Bloomerang

APRIL 11, 2023

Here’s what we’ll cover: Using Instagram promotion before your event Instagram event promotion during your event Following up on your Instagram event promotion Whether you’re hosting a fundraising event or a community volunteer opportunity, Instagram can help you engage current and new audience members and set your event up for success.

Contest 88

Contest Headline Social Media Survey 88

Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. 7 Online Fundraising Ideas (That Actually Work): 1. Had a 55% increased conversion rate.

Ideas 111

Ideas Donation Online Strategy 111

Qgiv

JUNE 9, 2021

These same rhythms that you would follow in baking the perfect loaf of sourdough can be brought into your fundraising skillset and leveraged to grow your best nonprofit fundraising strategy. The post 3 Ways to Bake Success into Your Nonprofit Fundraising Strategy appeared first on Qgiv Blog. Investing Proactively.

Strategy 59

Strategy Fundraising Test Collaboration 59

The Fundraising Authority

NOVEMBER 22, 2022

” That headline didn’t create much of a stir when we first wrote the article in 2013. First off, can we agree that headline was pretty harsh? Now, that we have 10 years of data to inform our opinions, we’re taking another look at the now established trend of Giving Tuesday fundraising. The verdict?

Giving 30

Giving Headline Philanthropy Gift 30

Pamela Grow

MARCH 10, 2021

When done well, your print newsletter can be an additional source of revenue that can generate as much — if not more — than a fundraising appeal. And I’ve received nothing from hundreds of the organizations I’ve signed up with… until end-of-year fundraising rolls around. The Headline Analyzer doesn’t know your audience.

Newsletter 88

Newsletter email Nonprofit Headline 88

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. But what about reach? billion by 2025.

email 52

email Rate ROI Social Media 52

Greater Giving

DECEMBER 12, 2022

At this time of year, we assess our fundraising performance and make plans for next year. In fundraising, we talk a lot about donor lifetime value. The idea of donor lifetime value is a big one in fundraising. You can’t help but notice the negative headlines this year.

Retention 91

Retention Donor Support Giving 91

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Instead of repeating those numbers, we’ll focus on the practical “in the weeds” analysis that can support you in making data-driven decisions that go well beyond this time of year. Resist that temptation!

Lesson 52

Lesson North America New York Kentucky 52

Saleforce Nonprofit

JUNE 3, 2022

Those who tuned in to the virtual event were treated to conversations with some incredible headliners, and heard nonprofit customers share their technology impact stories. . With MyClubHub, our clubs will have access to real-time data at their fingertips to show how club members are participating.

Nonprofit 73

Nonprofit New York City San Francisco Oracle 73

Saleforce Nonprofit

APRIL 7, 2021

headlining our first-ever Nonprofit Summit. But we’re thrilled to announce a third Summit headliner: Amal Clooney. Session tracks include: increasing fundraising agility, improving the constituent experience, optimizing data and reporting, and managing and scaling your platform. Jane Goodall, and Leslie Odom, Jr.’s

Nonprofit 134

Nonprofit Headline Teach America 134

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2017

Alison Carlman, Director of Impact and Communications at Global Giving, offers a deep dive into some Global Giving data to find the answer. As nonprofits prepare for the upcoming giving season, many fundraisers are understandably concerned about donor fatigue. And we have good news: our data looks different. since Aug.)

Puerto Rico 108

Puerto Rico Sierra Leone Disaster Donor 108

NetWits

NOVEMBER 29, 2011

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). What if I don’t have the data? How much the event raised that year. Including last year’s gift amount.

email 230

email Raise Cancer Info 230

Bloomerang

FEBRUARY 1, 2022

Elizabeth Abel will explore the role of the board in elevating fundraising activity and discuss effective strategies to recruit, engage, and deploy diverse board members as fundraising ambassadors. Yeah, engaging those board members to be fundraising ambassadors. Is it okay if I go ahead and get this party started?

Leadership 60

Leadership Fundraising Gift Slides 60

Connection Cafe

FEBRUARY 5, 2018

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. While overall fundraising increased by 10.2%, sustainer revenue grew by 20.4%. Email still works really well. With a caveat. Online giving grew 10.2%.

Time 33

Time Fundraising Benchmark Trend 33

Care2

MAY 18, 2012

Many of Frogloop's readers are professional nonprofit fundraisers who watch trends like a hawk -- at least when those trends affect fundraising results across sectors and channels. Target's data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5 The full report is here.

Donation 72

Donation Studies Headline Washington 72

M+R

JUNE 22, 2021

This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. . And we’ll answer all your burning questions about email and Benchmarks.

Benchmark 52

Benchmark Studies Digital Analysis 52

Connection Cafe

MAY 28, 2013

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Take a look at your donor forms and have an honest conversation about whether you’re really using every piece of data you ask for. Is it WORN? Write Once, Read Never.

Donation 53

Donation Donor Online Blackbaud 53

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform. As each fundraiser shares their campaign with their personal network via word of mouth and online, the number of people who know about charity: water quickly multiplies.

Charity 128

Charity Lesson Marketing Digital 128

Get Fully Funded

OCTOBER 7, 2021

However, if your nonprofit lacks the canvassing tools necessary for traditional advocacy outreach, you can still reach supporters through multi-channel fundraising. CharityEngine’s guide to multi-channel fundraising advises nonprofits to get in touch with supporters on a variety of platforms, including: Email.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

NetWits

JANUARY 3, 2011

Decisions become data-driven, rather than based on gut feelings. While this example tested photos and a call to action image color, you could also test the headline, content, layout, and “hook.”. If you’re testing important calls to action like Donate, Register and Subscribe, then you are sure. Why is testing important?

Rate 134

Rate Content Conversation Test 134

EveryAction

SEPTEMBER 20, 2016

Experiment with different tacts when writing headlines + preview language to determine what draws your social audience to click. Amy notes that response rates will be different for different asks, so when analyzing your results, be sure to compare comparable asks - fundraising vs fundrasings, advocacy vs advocacy, and so on.

Metrics 100

Metrics Social Media Measure Media 100

Connection Cafe

JANUARY 4, 2016

The same trends that are changing the world around us at a rapidly accelerating rate are impacting the fundraising profession in new and exciting ways. In 2016, fundraisers will need to focus on tying the impact of gifts to the cause itself in order to retain and gain supporters. Improve Data Quality. Exceed Donor Expectations.

Fundraising 20

Fundraising Blackbaud Philanthropy Analytics 20

Allegiance Group

MAY 16, 2023

Specific Problem Solving: The main issue your nonprofit is trying to address may be very focused, such as improving fundraising or boosting membership conversion rates. This data-driven strategy ensures that your nonprofit continuously improves its online presence, resulting in higher conversions and more successful campaigns.

Websites 52

Websites Alternative Nonprofit Conversation 52

Get Fully Funded

JUNE 11, 2023

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. According to Giving USA data , individual donors consistently account for over 75% of all the donations that are made in the United States each year. Are You READY to Send a Fundraising Letter?

Fundraising 111

Fundraising Guide Mail Gift 111

M+R

JANUARY 5, 2024

Read time: 5 minutes Waking up on New Year’s Day is for two things: taking stock of whether you already regret your new year’s resolutions, and immediately refreshing your end of year fundraising data to see if anyone gave that final gift at midnight on 12/31. Scout Quest, our data co-op! Check it out!

Fundraising 105

Fundraising New York City Ukraine Channel 105

Connection Cafe

APRIL 29, 2014

Today, your job is much more focused on the percentage point in converting potential supporters into long term donors than being focused on the color of the new logo or the catchy headline. It is important to have a system that enables you to accurately track and measure data. And once you have the data – make sure to use it! .

Marketing 37

Marketing Donor Michigan Test 37

NetWits

NOVEMBER 5, 2010

Sure, you could highlight all three programs, but with competing imagery, a mutli-topic appeal and non-specific headline, you’re basically taking a gamble that the email will even be read, much less personally relevant and meaningful to the constituent receiving it. Enter Targeted Content. The possibilities are endless.

Relationship 108

Relationship Personal Build Time 108

BoardAssist

DECEMBER 15, 2014

Direct mail is the most important fundraising and communications tool you have. Using the right envelope as a fundraising tool. Artwork: 80%; photos: 75%; headlines: 56%; captions: 29%, and very little text! (~Tom 12 point type is the minimum size for fundraising material. Blooomerang data). Thanks Gail!

Mail 61

Mail Money Raise Tips 61

Bloomerang

SEPTEMBER 12, 2021

And if you’re watching this recording, I hope you’re having a good day, no matter when and where you are because we are here to talk about the four-step plan to get more donations and greater fundraising results. So like you said, the four-step plan to get more donors to grow your fundraising results. I’m Steven.

Results 83

Results Video Donation Fundraising 83

Classy

APRIL 5, 2021

Offering these year-round fundraising and donation options is a great way to generate sustainable revenue, diversify your fundraising portfolio, and keep supporters engaged with your mission. When Classy mode is enabled by default, Classy platform data reveals that 85% of donors choose to cover the fees associated with their gifts.

Campaign 64

Campaign Fundraising Strategy Headline 64

Connection Cafe

NOVEMBER 6, 2018

Even if your success doesn’t make national news headlines, you can execute a great giving day that propels your annual giving program forward. Sending direct marketing pieces or starting your phone calls too early will draw attention away from your other fundraising activities. The same can be said for goal setting.

Giving 22

Giving Gift Demographics Donor 22

Pamela Grow

DECEMBER 14, 2023

Compare the following nonprofit year-end fundraising appeals: Our year-end fundraising campaign is right around the corner. Connect data and statistics to real impact. Data is a powerful way to add credibility to your content, but it’s especially impactful when contextualized through impact stories.

Tips 59

Tips Storytelling Images Camera 59

Nonprofits Source

NOVEMBER 3, 2017

page speed, structured data, or inbound links). One nonprofit used online channels to surpass their year-end fundraising goals. ” According to Jump Shot’s data, 1/3 of all searches on Google are performed in Google image search. Structured Data (Schema Markup). Link to outbound sources. Robots.txt. Page Speed.

Beginner 91

Beginner Digital Marketing Guide 91