After working with hundreds of associations over 20 years, we can confidently say member engagement is always a top priority.
The problem is most associations don't have an easy way to measure customer engagement across all their different systems and touch points. And even when measured, they’re not sure how to use engagement scores to improve member experience and operational results.
We already discussed how to capture new members, but what's the secret to getting and keeping them engaged? During part 2 of our Navigating the Member Journey with Data webinar series, we'll discuss how you can use engagement scores to:
- See trends over time and how they have changed
- Define member personas (which members like which things) based on engagement activities
- Find potential event attendees, speakers, donors, volunteers and more
- Build a member journey from Interested (just learning) to Connected (donor or board member)
Your Host:
|
Bill Conforti
|
Lisa Buchanan
|
About Association Analytics
Association Analytics is a team of passionate people who love helping associations discover insights and take action on their data. That’s what drove us to create AcumenAI, our data analytics platform built to find actionable insights for associations. Compiling and sifting through data is hard, and finding insights in that data is even harder. AcumenAI's dashboards make it easy for anyone to uncover valuable insights hiding in your data, like your most (and least) engaged members, at-risk members, potential event attendees, new revenue opportunities, and much more!