New Study: The Power of the Premium: Convincing Prospective Donors to Give
Care2
MARCH 17, 2009
M+R Strategic Services released a new study this week showing promising fundraising results for four nonprofits (Easter Seals, Human Rights Campaign, the Save Darfur Coalition, and The Wilderness Society) that tested premium offers to prospective donors. Response rates were up 95%. Average gift sized increased by 37%.
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