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New Study: The Power of the Premium: Convincing Prospective Donors to Give

Care2

M+R Strategic Services released a new study this week showing promising fundraising results for four nonprofits (Easter Seals, Human Rights Campaign, the Save Darfur Coalition, and The Wilderness Society) that tested premium offers to prospective donors. Response rates were up 95%. Average gift sized increased by 37%.

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Insiders Guide to Video and YouTube for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

One example is 24HoursforDarfur who has collected over 800 videos from celebrities, elected officials, and citizens urging Congress to do more about the genocide in Darfur. For example, what are some of the best export settings with respect to frame rate, compression, resolution dimensions sample rates, etc?

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Insiders Guide to Video and YouTube for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

One example is 24HoursforDarfur who has collected over 800 videos from celebrities, elected officials, and citizens urging Congress to do more about the genocide in Darfur. For example, what are some of the best export settings with respect to frame rate, compression, resolution dimensions sample rates, etc?

YouTube 34
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Making Stories Work for Your Org: What the Data Says

NTEN

Once again, the story version came in second, with a 20% lower click-through rate and a 25% lower response rate. Steve has also been a consultant and strategist for the Save Darfur Coalition, American Cancer Society, U.S. Stories aren't necessarily hurting these appeals, but they certainly aren't helping.

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