When Viral Campaigns Fail and Social Media Mobs Rule
Care2
FEBRUARY 7, 2011
First up Kenneth Cole - As the protests in Egypt were escalating, and #Egypt and #Cairo began trending on Twitter, Kenneth Cole tweeted: “Millions are in uproar in #Cairo. Comments flooded in – “I guess Groupon decided to do a funny commercial about Tibet because Darfur would be in bad taste?
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