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The Save Darfur Coalition’s "Be A Voice For Darfur" - A Stellar Example of A Multi-Channel Campaign

Beth's Blog: How Nonprofits Can Use Social Media

Be A Voice for Darfur is an excellent example of multi-channel campaign designed to bring attention to the appalling genocide in Darfur. The genocide in Darfur continues - now in its sixth year and at the price of nearly half a million lives. Most importantly, you can influence others to stand up and be a voice for Darfur.

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Not On Our Watch: The Least Depressing Book About Darfur You'll Ever Read

Have Fun - Do Good

It isn't often that you can't wait to keep reading a book about genocide, but that is how it was while I was reading Not On Our Watch: The Mission to End Genocide in Darfur and Beyond by Don Cheadle and John Prendergast. Their Six Strategies for Effective Change are: 1. Darfur activism book Don Cheadle John Prendergast

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Olympic Protest Campaigns: Which is More Effective?

Have Fun - Do Good

To protest China's financial support of the genocide in Darfur, actress Mia Farrow is hosting a daily webcast report from a Darfurian refugee camp during the first week of the Olympics (August 8-15). They are asking people to Switch Over to Darfur , and watch the webcasts when sponsors' commercials air.

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Use Social Media to Reel in Big Fish Donors

Beth's Blog: How Nonprofits Can Use Social Media

Effective social media outreach takes at least 25 hours of staff time per week, according to the Ditch Digital Dabbling research report. An organization dedicated to “never again” a genocide — such as those in Europe, Cambodia, Rwanda, Bosnia, and Darfur — must raise awareness and advocate with as much energy as it raises money.

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Social Networks for Social Change: Ivan Boothe Knows What He Is Talking About!

Beth's Blog: How Nonprofits Can Use Social Media

We use it to go where people are already organizing against genocide, and give them tools to do so effectively. For instance, when we first started organizing on Facebook in 2005, we found many existing groups on campuses working to end the genocide in Darfur. So, what is the right fit to use a social networking strategy?

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Activating the Activists with Social Media

Beth's Blog: How Nonprofits Can Use Social Media

The Save Darfur Coalition asks to organize events, vigils. Tags: network effectiveness. Deepen relationship through custom apps that improve on org activites (event fundraising, petitions). jeffshuck @ kanter I'm biased, but events are a powerful way to move online advocates offline. Create something to attend! I suggest a tweetup.

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Peace Games & International Efforts

Beth's Blog: How Nonprofits Can Use Social Media

Darfur Is Dying was the result. The founder and creator of game consulted people in Darfur. Darfur is Dying was created at last year's GFC. How to deal with this confusion of variables to make effective decisions. How can we take it into the digital world. We announced a contest to create a game to address issue in Sudan.

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