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What’s the Secret to Social Media Success? Cute Animal Theory

Beth's Blog: How Nonprofits Can Use Social Media

Several years ago I created the Cute Dog Theory, a node to a Nicolas Kristof quote about how puppies get more attention than dry statistics about Darfur. tools from outside the United States that help digital activists evade Internet censorship and promote human rights issues to a wider audience.

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Use Social Media to Reel in Big Fish Donors

Beth's Blog: How Nonprofits Can Use Social Media

Effective social media outreach takes at least 25 hours of staff time per week, according to the Ditch Digital Dabbling research report. An organization dedicated to “never again” a genocide — such as those in Europe, Cambodia, Rwanda, Bosnia, and Darfur — must raise awareness and advocate with as much energy as it raises money.

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Second Life: Issue Awareness Raising Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

I.e. "Hey, idiot, get your head out of the digital sand and pay attention to things that matter." Actress and activist Mia Farrow will discuss and answer questions about the worsening situation in Darfur and neighboring Chad at a virtual press event in Second Life. Namely that it isn't enough just to shame people.

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Peace Games & International Efforts

Beth's Blog: How Nonprofits Can Use Social Media

How can we take it into the digital world. Darfur Is Dying was the result. The founder and creator of game consulted people in Darfur. Darfur is Dying was created at last year's GFC. Digital Incubator Content - ten grants broadband innovators. Activism has evolved beyond sit-ins. 700,000 have played the game.

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Machinima Festival and NTC Video Contest

Beth's Blog: How Nonprofits Can Use Social Media

Combining aspects of animation, game development, puppetry, graffiti, fan fiction, and improvisational theater into a moving image art form, machinima represents the latest frontier of digital popular culture. Moderator: Carl Goodman (Deputy Director and Director of Digital Media, Museum of the Moving Image).

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Activating the Activists with Social Media

Beth's Blog: How Nonprofits Can Use Social Media

The Save Darfur Coalition asks to organize events, vigils. Blue State Digital gave BOS presentation on this very point. Deepen relationship through custom apps that improve on org activites (event fundraising, petitions). jeffshuck @ kanter I'm biased, but events are a powerful way to move online advocates offline. I suggest a tweetup.

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Pros and Cons of Facebook Activism

Beth's Blog: How Nonprofits Can Use Social Media

Several months ago my colleague Mary Joyce (who I met at the Global Voices Summit in London in 2005 ) and who is now at the Berkman Center pinged me and asked if I knew any digital activists in Southeast Asia. moving from Darfur to Burma to whatever cause is next. taking place across various social media sites, including Facebook.

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