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Google Tag Manager

Byte Technology

By using Google Tag Manager (GTM), tagging your website, and using Google Analytics, you will collect plenty of helpful information to understand what your customers are seeking on your website. . How do Tags work? Tags are fragments of code included in a website that take information and send them to third parties.

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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Creating and using UTMs The first place to start is to ensure your email blasts include UTMs on any links to your website. So, to create Conversions in GA4, we must set up Events and then mark them as Conversions.

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What Is the New ‘Google Tag’ in Google Tag Manager, and How Does it Impact Your Nonprofit’s Google Analytics 4 Setup?

Media Cause

In early September 2023, Google announced that they would replace the Google Analytics 4 (GA4) Configuration Tag with a new Google Tag. The tag is one of the many changes that Google has made this year—the biggest being the launch of Google Analytics 4 in July 2023. What Is a ‘Google Tag?’

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How to Set Up Google Analytics and Google Tag Manager on Your Cvent Event Pages

Media Cause

Setting Up Google Tag Manager with Cvent For many nonprofits, events are a key part of their donor strategy. Setting up tracking using Google Tag Manager can be very challenging, but the Media Cause Marketing Technology team has conducted research and found a way to add Google Tag Manager to your event pages.

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9 Tips for Creating a Social Media Advocacy Campaign

Media Cause

Not every advocacy issue becomes a trending topic, so it’s important to create relevancy whenever possible. If your advocacy goal is to get a bill passed, plan for posts when a bill is introduced, create posts if the bill gets any press mentions and do another push when the bill is about to go to vote.

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Can you look at previous purchasers, create demographic profiles and market to others like them? So why isn’t your AMS part of YOUR association’s non-dues revenue strategy?

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Create a Successful Volunteer Program that Inspires Volunteers to Follow Through

Get Fully Funded

They enthusiastically sign up for several upcoming events and offer their professional assistance in creating a marketing plan. So, how do you create that? It’s up to you to capture that passion and create a successful volunteer program so rewarding that volunteers can’t imagine not following through and coming back.