article thumbnail

How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Creating and using UTMs The first place to start is to ensure your email blasts include UTMs on any links to your website. So, to create Conversions in GA4, we must set up Events and then mark them as Conversions.

Track 256
article thumbnail

How to Set Up Google Analytics and Google Tag Manager on Your Cvent Event Pages

Media Cause

Setting Up Google Tag Manager with Cvent For many nonprofits, events are a key part of their donor strategy. Setting up tracking using Google Tag Manager can be very challenging, but the Media Cause Marketing Technology team has conducted research and found a way to add Google Tag Manager to your event pages.

Google 59
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create SEO-Friendly URL Structures for Your WordPress Site

Byte Technology

If you know even a little bit about the way the Internet works when it comes looking for specific topics, themes, sites and the like, then you’ve probably seen this term bandied about for years. In the past, however, WordPress sites defaulted to a URL structure that was decidedly unfriendly to search engines. search engines).

Structure 100
article thumbnail

Money Matters: Creating a Donation Form for Your WordPress Site

Byte Technology

Of course, the quickest way to grab donations from your site would be to add that all-too-familiar Paypal button, but that’s not always the right choice for everyone as the options for customizing the form are nearly non-existent, meaning your donation page will look exactly the same as millions of others.

WordPress 100
article thumbnail

Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. A word on content and AI Search for SEO tips and you’ll read a lot about creating good content that people will want to read. When a search engine crawls your site, it sees words and code—not the image.

Action 270
article thumbnail

How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Is your product or service optimized for search, meaning can I find your product through Google or your site search? This is a mistake. Where are the friction points?

article thumbnail

Picture This: Automatically Add Instagram Photos to Your WordPress Site

Byte Technology

There’s no denying the overwhelming popularity of Instagram and the impressive place it holds among social media sites. And for those owning, operating or administering a WordPress site, having a tie-in between Instagram and their pages can really boost hits and visits and add serious curb appeal that helps drive traffic to a website.

WordPress 100