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2012 Convio Benchmark Study

Connection Cafe

The sixth annual Convio Online Marketing Benchmark Index Study is now officially released. As monthly giving typically increases a donor’s lifetime value, this positive trend is very good news for the nonprofit sector and the causes being served. For a summary of trends seen in the benchmark, watch my video here.

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Convio Founder Vinay Bhagat On Web Video

See3

We are having a great time at the Convio Summit 2009 in Austin. Today at lunch Vinay Bhagat, Convio’s founder and an expert in nonprofit web marketing spoke about trends online. If you aren’t at the Convio Summit you can still meet us, just call the office 773-784-7333).

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Hot Off The Presses: Convio Online Marketing Nonprofit Benchmark Index™ Study

Connection Cafe

Downtime may be hard to come by with SXSWi , NTC and AFP International activity this week, but just in case you have a few minutes to burn waiting for a flight, train or a panel to start, I’m arming you with some exhilarating reading material — the Convio Online Marketing Nonprofit Benchmark Index Study.

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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). The industry report identifies the trends (see the Blackbaud Index ) which are used to inform the health of your online program, not overall constituent engagement.

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Live from NTC! A Sneak Peak at the 2013 Online Benchmark Report

NetWits

The reports alone does not tell us if a program is successful, but identify the trends which are used to inform the health of our online program relative to peers and ensure our approach is on the path toward success. Fundraising Ideas to Reverse the Trend of Declining Email Response Rates. Using data to inform strategy.

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Convio 2008 Innovator Awards

Care2

Each year, at the annual Convio Summit, Convio honors a few of their clients who have pushed the envelope with their online campaigns. Use of Convio's multi-lingual tools helped CI reach out to both English and Spanish speakers. Best Overall Use of Convio. Honorable Mention: National Parks Conservation Association.

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Convio Releases Nonprofit Online Marketing Benchmarks Study

Care2

In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online. Tags: Nonprofit Benchmark Studies Online Fundraising Trends.