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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website. Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . What is Conversion Tracking? Example Conversions. And many more.

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How to Set Up Google Analytics and Google Tag Manager on Your Cvent Event Pages

Media Cause

Setting Up Google Tag Manager with Cvent For many nonprofits, events are a key part of their donor strategy. Setting up tracking using Google Tag Manager can be very challenging, but the Media Cause Marketing Technology team has conducted research and found a way to add Google Tag Manager to your event pages.

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How Grantmakers Can Support Nonprofit Infrastructure Needs: A Conversation with Chantal Forster

sgEngage

In a recent webinar, Blackbaud’s VP of Global Social Responsibility Rachel Hutchisson talked with Chantal Forster, the executive director of the Technology Association of Grantmakers (TAG), about how the role of technology in today’s charitable organizations no longer hides behind a door marked “IT.”

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Blog Redesign: Focused on Conversation

Amy Sample Ward

Redesign topic #2: Focused on Conversations. I’m happy to take on the role of conversation starter, sharing news or case studies or ideas that are interesting and letting all of you run with it. Focus: Content that’s conversation worthy. Focus: Finding and following conversations. Seeing comments from others.

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Conversation Starter: Digital Natives Moving Offline

Amy Sample Ward

It’s been a busy week so I just clicked through today and thought it was an excellent opportunity to start integrating more conversation starters into this blog (as suggested in the Blog Redesign thread). Tags: future issues conversation starter demographics digital natives research trends youth.

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Using Twitter for a Global Conversation

Amy Sample Ward

That’s part of the key to success when using Twitter for a Global conversation. There are also more and more opportunities emerging for people to coordinate global conversations that happen at the same time, instead of disconnected over time (still tied together via hashtag). What do those # mean? Narrow your focus.