International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE
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JUNE 5, 2023
Our discussion about the Summit Award launched a wide-ranging conversation. Consider your association’s voice. Knowing your brand is critical to maintain market share. When I asked her where she likes to begin those conversations she said, “I usually start by asking what delightful things they deliver to the world.”
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