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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant.

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New Donor Acquisition and Conversion Strategies

NonProfit PRO

Join us for a 3-part webinar series with nonprofit expert, Maureen Wallbeoff, to learn actionable strategies and best practices on new donor acquisition and conversion

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Embrace Conversational Messaging on Social Media to Engage Donors

NonProfit PRO

Donors don't want to be talked at, they want to have a conversation with the missions they support - and using conversational messaging strategies is the best way to build a relationship from day 1.

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Recap: Nonprofits & AI – A Conversation with Devi Thomas

Beth's Blog: How Nonprofits Can Use Social Media

I was thrilled to have a conversation with Devi Thomas from Microsoft Philanthropies. She shared a few highlights from Microsoft’s recent nonprofit sector research. On the concern side; 60% of the nonprofit leaders say they don’t trust the decisions that AI is making instead of them making them.

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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search. What is Conversion Tracking?

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Use CTV to Drive Awareness, Engagement and Conversions for Your Organization

NonProfit PRO

Connected TV is a growing form of advertising for nonprofits that encompasses a variety of long-form video content played when you watch content through streaming providers. Let’s dive into the marketing funnel to learn how to drive donor awareness, engagement, and conversions using CTV.

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Using CTV to Drive Awareness, Engagement and Conversions for Your Organization

NonProfit PRO

Connected TV is a growing form of advertising for nonprofits that encompasses a variety of long-form video content played when you watch content through streaming providers. Let’s dive into the marketing funnel to learn how to drive donor awareness, engagement, and conversions using CTV.

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