How to Influence the Conversation Around Your Next Campaign

Connection Cafe

There’s a flurry of conversation happening about the issues your organization works on that can move the needle on your campaign. The best part is that these conversations are happening with your current supporters…in your CRM. You’re not paranoid.

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5 Steps to Optimize Conversion Rates After an Advocacy Action Alert

Connection Cafe

Google Analytics is one example of an outcome indicator. Once this information is surfaced, your organization’s mission can be spread by asking your advocates to take action on your latest action alert. Here is an example from the Humane Society of the United States.

Trending Sources

Best social media tools bringing conversions to your online store

SocialFish

Not to mention, the whole point of working through social media is to bring in conversions for your online store. Many social tools for boosting conversions litter the internet, so we put together a list of the options that are going to bring you results, fast.

How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

For example, your organization may hold an annual golf tournament. Most importantly, it will also track click-through and conversion rates, how many visitors left your site and when the test reached statistical significance. Has your organization done any content testing?

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Preparing for Planned Giving Conversations—24 Terms You Need to Know

Connection Cafe

This blog post will help you get prepared by arming you with planned giving terms and examples to help you carry the conversation! This glossary of terms, which uses practical examples, will give you a basic working knowledge of key words common in ongoing planned gift conversations.

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My Conversation With Eric Ries on the benefits of Lean Start Up Principles for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

During the conference, with the help of Twitter, a few of us from the nonprofit sector were able to find each other and have an impromptu lunch conversation about applying lean to the noprofit work. There are real examples of people who are doing this in crazy situations like public school.

[Book Interview] Nonprofit Example of Social Media Excellence: WITNESS

Nonprofit Tech for Good

Organization: WITNESS. Organization Size: 29 staff members. What was the very first social media tool your organization utilized, and when? Which tool has been surprisingly useful in getting out the word about your organization and its programs?

How Your Organization’s CEO Can Use Social Media for Thought Leadership

Beth's Blog: How Nonprofits Can Use Social Media

Thought leaders drive conversations – online and off, influence others, and shape perceptions in their field. There are significant benefits to both the organization and the leaders themselves by building a thought leadership profile on social.

Harnessing Your Organization’s Story: The Missing Ingredient in Nonprofit Storytelling

Connection Cafe

Although many organizations are telling their stories these days, there still seems to be something missing from their stories. Isn’t our organization great?! So let me ask you – What does your organization stand for?

The Story of Stuff: An Inspiring Example of A Network in Action

Beth's Blog: How Nonprofits Can Use Social Media

Their online network includes over 250,000 activists and they partner with hundreds of environmental and social justice organizations around the world to create and distribute the film, curricula, and other content. Annie pointed out that these organizations have many rigid rules.

Book Review & Highlights: Leadership Conversations

Eric Jacobsen Blog

Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth pages. There is so much to learn from Leadership Conversations. So, in their book, they detail the four types of conversations every leader must effectively master.

Community Building begins with Community Organizing

Amy Sample Ward

We focused on principles for community building and community organizing, as well as examples of both short-term and long-term engagement. Would love to hear if you have examples or tips to share! Principles of Community Organizing.

Investing in the Infrastructure of Nonprofit Organizations

Tech Soup Blog

The organizations we lead, GuideStar and the Center for Effective Philanthropy , are among more than 20 "infrastructure organizations" that are formally calling on foundations to step up their level of support for infrastructure. Take VolunteerMatch, for example. The U.S.

Two Social Media Toolkit Examples and Other Goodies

SocialFish

Analysis of this social data is critical not just for agency communication offices—but also for program managers at every level of your organization. Based upon your feedback, we created more activities and tools to assist you in implementing tailored solutions for your organization.

International Organizations and Social Media: News, Engagement, and Social Data for Policy Change

Beth's Blog: How Nonprofits Can Use Social Media

While the primary goal is for students to learn about strategic use of networks and social media for international organizations, I will also be covering some practical career skills such as effective networking and self-directed professional learning (also called “Social Learning”).

Insta-what? Pin it where? Why should arts and cultural organizations use Instagram and Pintrest?

Connection Cafe

I was having a conversation the other day about the ways in which Pintrest and Instagram can be used at nonprofit organizations. They provide a way to share, instantly and on a large scale, insight into what is going on at your organization.

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Guest Post: Infusing “Social” into Social Justice Organizations

Beth's Blog: How Nonprofits Can Use Social Media

Infusing Social Into Social Justice Organizations – Guest Post by Daniel Jae-Won Lee, Executive Director of the Levi Strauss Foundation.

Two-Way Text Messaging: Interacting with Your Mobile Subscribers in One-on-One Conversations

Mobile Commons

One of the most sophisticated features of the Mobile Commons platform is the ability to communicate with individual mobile subscribers in one-on-one conversations. With Mobile Commons, your customers can immediately connect with agents and begin a conversation.

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[Reflection] Mashable #sgsGLOBAL: How Do We Get From Collective Conversation To Action To Impact?

Beth's Blog: How Nonprofits Can Use Social Media

I was in NYC over the weekend and Monday to attend and speak at the Mashable Social Good Summit , a three-day conference featuring discussions and presentations with global social activists, organizations, and new media experts. Getting from Collective Conversation to Impact.

Seven Ways Your Organization can Put Privacy Into Practice – and Why

Beth's Blog: How Nonprofits Can Use Social Media

We got into a little side conversation about privacy and nonprofits and she offered to write up this post that includes some tips for nonprofits. Seven Ways Your Organization can Put Privacy Into Practice – and Why Guest Post by Taryn Degnan. Does your organization have a mobile app?

How To: Create a Listening Dashboard for your Organization

Amy Sample Ward

This month’s Net2 Think Tank question asks, “How do you stay up-to-date online?&# There are so many blogs, news sources, and conversations happening at the same time, every day, and the chances that you’ll be able to find them all without trying is pretty unlikely.

Creating Your Organization's Social Media Strategy Map

Beth's Blog: How Nonprofits Can Use Social Media

I've also been looking at examples from the corporate sector like the POST method from Forrester and thinking about adaptions for nonprofit. I've come up with synthesis - a worksheet, how-to points, and resources that would guide an organization to think strategically about social media.

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How Arts Organizations Win Gold Medals in Social Media

Beth's Blog: How Nonprofits Can Use Social Media

Gold Medaling in Social Media and Arts Organizations, guest post by James Nickerson. Additionally, over the past 2 years, Teddy and I were very lucky to work with other SF Arts organizations in the “Leveraging Social Media” (LSM) workshop series. Flickr Photo - Of Small Things.

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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

Social Media: Before You Get Started, Get Organized! For example, the Latin America Work Group’s website is www.lawg.org , but when the organization was setting up its profiles on Facebook, Twitter, and YouTube, “lawg” was not available on all three sites. Use a Square Version of Your Organization’s Logo as Your Avatar on Social Media Sites. Commit to high standards of professionalism when representing the organization online. Engage in conversation.

19 Ways to Raise More Money From Your Donation Pages

John Haydon

Use white space to direct the eye – White space at the margins will help direct your visitor to the center of the page and downward, like in the example from charity:water below. This will increase conversions. Your Website conversion donation pages landing pages Website Design

5 Nonprofit Trends at Arts and Cultural Organizations

Connection Cafe

As a result, I put together my perspective on this game changing technology for arts and cultural organizations. Mobile is no longer something that makes you different or cool as an organization, it’s an expectation of your visitors and patrons.

Occupy & The NY Department of Education. The Peoples' Mic. Who Structures the Conversation?

Network-Centric Advocacy

Advocacy Strategy Communication Technology Examples of Network-Centric Advocacy Campaigns Media Trends netcentric Organizing GuideThe people want to be heard. It is interesting that the officals are interested in breaking people into 14 rooms for feedback.(You

How To Hold Leadership Conversations

Eric Jacobsen Blog

Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth page. There is so much to learn from Leadership Conversations. So, in their book, they detail the four types of conversations every leader must effectively master.

Great reads from around the web on February 24th

Amy Sample Ward

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. The problem with Shiny Object Syndrome is that it operates on the assumption that because something is “popular” (like, say, Foursquare), then simply using it will guarantee success for your organization.

Cool App Roundup: Arts Organization Edition

Tech Soup Blog

project will focus on apps for arts organizations, with a practical. organizations, but also some insights into the development process and lessons that these organizations learned. For example, YBCA's audiences loved having access to artists' own unfiltered words.

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DIY Community Engagement Metrics

Amy Sample Ward

In my experience, the more diverse group you can get together to have this conversation and work through this planning together, the more complete a picture you can draw of your community. For example, the community map may have identified facebook as a platform that one group uses.

GreenPeace: An Example in Connecting with your Supporters

Amy Sample Ward

One of the biggest issues that has come out of the blog posts and the conversations in the comments is the idea of data. That example? This is an example in providing options, and not assuming a 3rd party platform connection is all that’s wanted.

Leadership Conversations

Eric Jacobsen Blog

Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth pages. There is so much to learn from Leadership Conversations. So, in their book, they detail the four types of conversations every leader must effectively master.

BRIDGE to Somewhere: A Conversation with GlobalGiving, GuideStar, the Foundation Center, and TechSoup Global

Tech Soup Blog

Recently, Victoria Vrana, senior program officer at the Bill & Melinda Gates Foundation, sat down with members from the four organizations embarking on this ambitious effort.

How To Hold Effective Conversations As A Leader

Eric Jacobsen Blog

Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth page. There is so much to learn from Leadership Conversations. So, in their book, they detail the four types of conversations every leader must effectively master.

Seven Ways to Increase Your Nonprofit’s Donations in 2013

John Haydon

Can you believe that even huge organizations with lots of resources never said thanks once a donation is made? For example, if one of your top supporters publishes a blog about why the cause is personal , you need to be retweeting their blog posts.

Book Review: Leadership Conversations

Eric Jacobsen Blog

Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth pags. There is so much to learn from Leadership Conversations. So, in their book, they detail the four types of conversations every leader must effectively master.

ROI (Results on Insights): Nonprofit Examples of How Listening Returns Value

Beth's Blog: How Nonprofits Can Use Social Media

A few days ago, I asked for some stories " What is the value of listening through social media channels for your organization? " I wanted to see examples from nonprofit organizations engaged in listening and conversation and the value it has to their missions, programs, or marketing efforts. Listening may happen at the personal, staff level as a best practice for doing their job whether or not it is embedded in the organization's culture.

New on SSIR: Effects of Joining the Conversation

Amy Sample Ward

You can read the post and join the conversation over there – it’s also copied below. —– It’s not a surprise to any of us that social media is changing the way our organizations work, not just communicate. The lessons in social media are especially important for organizations working with the public, whether it’s public service or opinion. Joining the conversation really means conversations.

[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Nonprofit Tech for Good

Organization: The Nature Conservancy. Organization Size: +1 million members, +3800 staff. What was the very first social media tool your organization utilized, and when? Which tool has been surprisingly useful in getting out the word about your organization and its programs?