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Content is King: Key Steps to Creating an Engaging Content Calendar

Association TV

When deciding to incorporate video into your content strategy, most associations approach the idea with a departmental and transactional mindset: Member services needs a member testimonial for a new product offering. Events needs a sizzle reel for the annual conference. Education needs a save-the-date for a seminar they are holding.

Content 295
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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . A public service announcement (PSA) is a way to communicate to the public about an important topic or issue that affects most of, if not all of the general public.

Public 343
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Creating clarity about vital community services

Big Duck

Related Content CampaignsParent Project Muscular DystrophyEngaging the community to raise funds BrandsNew York City Campaign Finance BoardUsing research to bring out more voters BrandsBlue EngineBuilding a brand for change BrandsKeshetBuilding a brand for a thriving organization BrandsShriver Center on Poverty Law Shaping a unified voice for a national (..)

Community 111
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What is Sponsored Content and How To Make It (The Right Way)

Association TV

Welcome to the land of sponsored content. What is sponsored content? You know what content is? You know what content is? Sponsored content is what happens when those worlds collide like chocolate and peanut butter to make a delicious snack. You have a dedicated audience who look to you for content.

Sponsor 276
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Best Content of 2023

Forum One

Considering the significant challenges and triumphs faced by our partners, we are delighted to share a curated collection of the most invaluable content that our readers found insightful and beneficial throughout 2023. Engaging with our content drives our calendar, and we value your feedback and questions.

Content 73
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How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Taxonomy 169
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Using Service Design to Map Your Digital Ecosystem

Forum One

Two of our most used service design activities are ecosystem mapping and service blueprinting. Ecosystem mapping is a visual representation of all the components of an ecosystem, physical or digital, while service blueprinting creates a visual representation of a journey from both the “front stage” and “backstage” perspectives.

Map 72