5 Content Marketing Success Stories Your Nonprofit Needs to Imitate

NetWits

Yesterday we talked about the importance of content marketing for nonprofits. Create content that attracts the audience you’re targeting with the goal of getting them to interact with you. Here are 5 nonprofit content marketing examples.

Nonprofit Content Marketing in 2015: Storytelling and Visual Content Top the Charts, But What Else Did We Learn?

Connection Cafe

Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. In fact, sixty-six percent of nonprofits are focused on becoming better storytellers and sixty-three percent are working on creating better visual content.

Trending Sources

Why Content Marketing is the Key to Your Nonprofits Online Success

NetWits

It got me thinking about how content is used by nonprofits to help them connect with the right audience online. In essence, Joe points out the fact that great content is the tool that moves hearts and inspire action online. What’s content marketing?

4 Strategies For Successful Nonprofit Content Marketing

TechImpact

In a previous post , we talked about why your nonprofit had to start actively engaging in content marketing. Strategies to ensure your nonprofit’s content marketing campaigns were not only effective and efficient, but successful and delivered on all those great benefits.

Content Curation Primer

Beth's Blog: How Nonprofits Can Use Social Media

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. Content curators have integrated this skill into their daily routine. Content

6 Problems Solved By a Written Content Strategy

Connection Cafe

Starting from 1999, FusionSpark Media has produced a wide range of content initiatives for nonprofit and government agencies in the topic areas of environment, sustainability and health. That’s also the bad news, if there isn’t a written content strategy in place.

12 Quick Hit Facts On Nonprofit Content Marketing

TechImpact

Nonprofits across the board are putting a greater emphasis on their content marketing efforts. Content marketing in a nutshell is just that. Offering content and information to a demographic or community while asking for nothing in return. Image courtesy of lmsShortSales.

Why is your content strategy failing?

SocialFish

It is important to understand that it is not enough to just have a content marketing strategy in place. There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. Taking your content marketing team too lightly.

Lethal Generosity and a Simple 5 Step Content Marketing Plan for Your Nonprofit

NetWits

Content Marketing takes lethal generosity if you want to succeed. If you’re a nonprofit thinking about content marketing then put the “ Lethal Generosity ” concept into your plans. First , understand the challenges of content marketing for nonprofits.

5 Nonprofit Content Themes That Inspire Action

Nonprofit Tech for Good

From print to email communications, but especially on mobile and social media, there are content themes guaranteed to inspire a reaction on the part your donors and supporters. People hear enough depressing news from the media.

Content Marketing Isn’t Always About Content Creation

SocialFish

——————– Given the number of public relations firms with their feet in social media and digital marketing, one would think more organizations could demonstrate content creation restraint. The alternative is to modify the content mix.

5 Tips for Building a Content Marketing Strategy for Nonprofits

SocialFish

Content Planning Beyond Just Website Design and SEO. Because of this, there can be more of a struggle to produce engaging content on a regular basis. Content marketing is the peas to your website design carrots. 92 percent of nonprofits utilize content marketing.

You Have More Content than You Realize

SocialFish

This is the first in a series of posts with great advice about content marketing. Generating content can be an arduous task. Marketing in today’s world presents more challenges than ever before because people expect great content – where they want it and when they need it.

Mission Driven or People Driven?

SocialFish

Is your organization mission or people driven? We value principles more than people. We have a command-and-control system within which we are the exclusive content producers and distributors. Are the two mutually exclusive or can they co-exist? I am confused.

Content Strategy, Creation, Organization, and Measurement

Beth's Blog: How Nonprofits Can Use Social Media

I think that is an important insight for small organizations who don’t have a team of people doing the social media and trying to do it with limited hours in the day. ” What are the metrics for measuring your content? What’s your content idea development process?

Does Extreme Content Delivery = Learning?

Beth's Blog: How Nonprofits Can Use Social Media

Or do you learn better when you get a chance to process the content every 15 minutes by thinking about it quietly or talking with a peer? I know for myself that I don’t learn, retain, or apply when content is endlessly shared – even from expert – without a break.

Why Human Beings Love Video Content

John Haydon

Unless you’ve been living under a rock with no Internet, you realize that the amount of video content on social media has skyrocketed over the past few years. The post Why Human Beings Love Video Content appeared first on John Haydon. Content Marketing

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How to Hack Facebook Interests Lists for Content Marketing

John Haydon

One of the biggest challenges nonprofits have is finding content that will resonate with their community. A little know, but powerful way to curate content is with Facebook Interests lists. Below are four steps for using Facebook Interest Lists to curate high-quality content: 1.

Content Curation: The Art and Science of Spotting Awesome

Beth's Blog: How Nonprofits Can Use Social Media

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” Content Curation

5 Content Marketing Ideas that Inspire Action (With Examples)

John Haydon

Are you posting social media content with half-hearted hopes of any reaction? For example, if you are an animal shelter, are you asking people to adopt a pet? As a general rule, asking people to take action will get you more results than if you don’t ask at all […].

10 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

This type of blog content is standard in nonprofit communications and should continue to be reported on regularly; however, some of your most shared, retweeted, and +1′d blog posts will be those that are out of the ordinary. Feature New Mobile and Social Media Content.

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Successful Social Media Content Strategy Is A Continuous Improvement for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Not only do you need to pre-plan your content using an editorial calendar but coordinate and assign tasks and organize your content assets and curation. And, then there is the task of putting fingers to keyboard and creating the content as well as curating.

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Content Curation Is Listening and Engaging

Beth's Blog: How Nonprofits Can Use Social Media

I mentioned the above video on Google + deep in a thread of a resource that Scoble originally shared. The ever helpful Mari Smith shared this post analyzing the video and pointing to the best Scoble quote: “If you want more followers, you have to follow better people.

That Time the Godfather of Content Laughed at Me

SocialFish

More than two years ago, when I wrote about why I thought content marketing doesn’t work for associations , I figured it was a benign enough topic. Literally being laughed at for being stupid and knowing nothing about content marketing or associations…or pretty much anything.

How To Get More Online Donations With Content Marketing

Nonprofits Source

It’s no secret that content is king when it comes to engaging and delighting donors and members alike. But did you know that writing content for donor intent can be used to target people ready to donate online content can also be used to target donor intent?

How Nonprofits Get Significant Value from Content Curation

Beth's Blog: How Nonprofits Can Use Social Media

On December 17 at 6:30 pm, I am facilitating a discussion and presenting at one of Scoop.It’s “ Lean Content ” events in San Francisco. The topic is “ The Unanticipated Benefits of Content Curation for Nonprofits.” Content

How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

Do you know if people are more likely to click through and register if they see a photo of the golf course, or one that connects them to your cause? While we may have a hunch, content testing provides answers. The four different content variations will randomly be displayed to visitors.

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How to Promote Your Blog: 5 Tools to Improve Rankings of Your Old Content

SocialFish

To keep your blog growing, you add more and more content doing your best to market everything you write. But while doing that, you may be missing a low-hanging fruit, something that may boost your blog traffic considerably over time, that is go back and optimize your old content.

How To Create More Content, Faster, Without Sacrificing on Quality

SocialFish

I have improved over the years, but I am nowhere near the level of those prolific content producers who seem to have a novel’s worth of content in them at all times. But if your aim is to write more productively and create varied content, then read on.

Content Curation for Nonprofits – Notes from #13ntccur8

Beth's Blog: How Nonprofits Can Use Social Media

This year at the Nonprofit Technology Conference, I had the pleasure of designing and facilitating a session on “Content Curation for Nonprofits” with Will Coley. The session was designed to balance content delivery with peer interaction. ” Content

The Unexpected Benefits From Content Curation

Beth's Blog: How Nonprofits Can Use Social Media

In January of this year, I predicted that 2012 would be the year of content curation. I have this habit of talking about ideas and using phrases that people don’t know – so if you’re saying err – what’s that? Content

Everyday People Are Heroes: Using Big Data to Engage New Agents of Change Online

Beth's Blog: How Nonprofits Can Use Social Media

Everyday People Are Heroes: Using Big Data to Engage New Agents of Change Online Guest Post by Cheryl Contee. Everyday people are the most powerful agents of change. People-powered campaigns do good better. for a wide coalition of everyday people. Photo by CogdogBlog.

Humor As Part of Nonprofit Social Content and Engagement Strategy: Hilarious Examples

Beth's Blog: How Nonprofits Can Use Social Media

According to a recent survey by OTX , 43% of respondents say they have shared content on social media sites because it is funny. There are tips for using humor successfully and methods for creating funny content as well as how to avoid a big fail. Content

Matterness: Making People Matter More in a Social World

See What's Out There

The post Matterness: Making People Matter More in a Social World appeared first on The See3 Blog. strategy content marketing digital media matterness nonprofit tech Nonprofits social media

How A Nonprofit’s Content Marketing Engages Audiences

TechImpact

The number one goal of every blog and content marketing campaign is to engage with their audiences and drive interactions. Connect with as many people as possible. Whether you know it or not, your content marketing campaign is engaging with your target audiences in more ways than one.

Infographic: Why People Use Social Media

Frogloop

NM Incite, a Nielsen McKinsey company surveyed 1,865 adult (18+) social media users about what motivates them to friend people on social networks, and what causes them to dump their friends. Why do people unfriend or unfollow?

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You’re Never Going to Sell Content Strategy

SocialFish

This article is by awesome content strategist Carrie Hane ; originally published on Medium , it’s reposted here for SocialFish with permission. All but two have said some version of this: “I’ll keep you in mind when we have a content strategy project.”.

How to Create Visual Content for Social Media on the Fly

SocialFish

You can no longer get away with simple text and links to blog posts and call it content. Photos, graphics, and other visual content are ruling nearly every popular social media platform. Join me on a Twitter Chat on May 7 at noon ET to talk about ideas for visual content!

6 Content Marketing Tips from Scoop.it

Tech Soup Blog

You may have heard that "content marketing" can increase traffic to your nonprofit or library's website. But with limited time and resources, you don't have a ton of time to create a stream of compelling original content. Get People to Share Content for You.

Watch Your Content: Protecting Your Website Against Copyright Infringement

Byte Technology

So it’s little surprise that the massive proliferation of online resources has spawned a major problem: protecting website content from copyright infringement in the form of plagiarism or outright theft.