Your Audience’s Content Is King (and Your Content Is Subservient to It)

Connection Cafe

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. Just as we would struggle jumping into a conversation at a party without knowing what was already said, developing engaging campaign messages is difficult, if not impossible, without knowing how people are already talking about your issue(s). That is why social media content analysis is important to any campaign. Content is indeed king.

5 Content Marketing Success Stories Your Nonprofit Needs to Imitate

NetWits

Yesterday we talked about the importance of content marketing for nonprofits. Create content that attracts the audience you’re targeting with the goal of getting them to interact with you. Here are 5 nonprofit content marketing examples.

Trending Sources

Nonprofit Content Marketing in 2015: Storytelling and Visual Content Top the Charts, But What Else Did We Learn?

Connection Cafe

Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. In fact, sixty-six percent of nonprofits are focused on becoming better storytellers and sixty-three percent are working on creating better visual content.

Why Content Marketing is the Key to Your Nonprofits Online Success

NetWits

It got me thinking about how content is used by nonprofits to help them connect with the right audience online. In essence, Joe points out the fact that great content is the tool that moves hearts and inspire action online. What’s content marketing?

4 Strategies For Successful Nonprofit Content Marketing

TechImpact

In a previous post , we talked about why your nonprofit had to start actively engaging in content marketing. Strategies to ensure your nonprofit’s content marketing campaigns were not only effective and efficient, but successful and delivered on all those great benefits.

6 Problems Solved By a Written Content Strategy

Connection Cafe

Starting from 1999, FusionSpark Media has produced a wide range of content initiatives for nonprofit and government agencies in the topic areas of environment, sustainability and health. That’s also the bad news, if there isn’t a written content strategy in place.

5 Nonprofit Content Themes That Inspire Action

Nonprofit Tech for Good

From print to email communications, but especially on mobile and social media, there are content themes guaranteed to inspire a reaction on the part your donors and supporters. People hear enough depressing news from the media.

12 Quick Hit Facts On Nonprofit Content Marketing

TechImpact

Nonprofits across the board are putting a greater emphasis on their content marketing efforts. Content marketing in a nutshell is just that. Offering content and information to a demographic or community while asking for nothing in return. Image courtesy of lmsShortSales.

Why is your content strategy failing?

SocialFish

It is important to understand that it is not enough to just have a content marketing strategy in place. There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. Taking your content marketing team too lightly.

You Have More Content than You Realize

SocialFish

This is the first in a series of posts with great advice about content marketing. Generating content can be an arduous task. Marketing in today’s world presents more challenges than ever before because people expect great content – where they want it and when they need it.

Content Marketing Isn’t Always About Content Creation

SocialFish

——————– Given the number of public relations firms with their feet in social media and digital marketing, one would think more organizations could demonstrate content creation restraint. The alternative is to modify the content mix.

Lethal Generosity and a Simple 5 Step Content Marketing Plan for Your Nonprofit

NetWits

Content Marketing takes lethal generosity if you want to succeed. If you’re a nonprofit thinking about content marketing then put the “ Lethal Generosity ” concept into your plans. First , understand the challenges of content marketing for nonprofits.

5 Tips for Building a Content Marketing Strategy for Nonprofits

SocialFish

Content Planning Beyond Just Website Design and SEO. Because of this, there can be more of a struggle to produce engaging content on a regular basis. Content marketing is the peas to your website design carrots. 92 percent of nonprofits utilize content marketing.

Why Human Beings Love Video Content

John Haydon

Unless you’ve been living under a rock with no Internet, you realize that the amount of video content on social media has skyrocketed over the past few years. The post Why Human Beings Love Video Content appeared first on John Haydon. Content Marketing

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Mission Driven or People Driven?

SocialFish

Is your organization mission or people driven? We value principles more than people. We have a command-and-control system within which we are the exclusive content producers and distributors. Are the two mutually exclusive or can they co-exist? I am confused.

Content Strategy, Creation, Organization, and Measurement

Beth's Blog: How Nonprofits Can Use Social Media

I think that is an important insight for small organizations who don’t have a team of people doing the social media and trying to do it with limited hours in the day. ” What are the metrics for measuring your content? What’s your content idea development process?

Does Extreme Content Delivery = Learning?

Beth's Blog: How Nonprofits Can Use Social Media

Or do you learn better when you get a chance to process the content every 15 minutes by thinking about it quietly or talking with a peer? I know for myself that I don’t learn, retain, or apply when content is endlessly shared – even from expert – without a break.

How to Hack Facebook Interests Lists for Content Marketing

John Haydon

One of the biggest challenges nonprofits have is finding content that will resonate with their community. A little know, but powerful way to curate content is with Facebook Interests lists. Below are four steps for using Facebook Interest Lists to curate high-quality content: 1.

That Time the Godfather of Content Laughed at Me

SocialFish

More than two years ago, when I wrote about why I thought content marketing doesn’t work for associations , I figured it was a benign enough topic. Literally being laughed at for being stupid and knowing nothing about content marketing or associations…or pretty much anything.

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5 Content Marketing Ideas that Inspire Action (With Examples)

John Haydon

Are you posting social media content with half-hearted hopes of any reaction? For example, if you are an animal shelter, are you asking people to adopt a pet? As a general rule, asking people to take action will get you more results than if you don’t ask at all […].

10 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

This type of blog content is standard in nonprofit communications and should continue to be reported on regularly; however, some of your most shared, retweeted, and +1′d blog posts will be those that are out of the ordinary. Feature New Mobile and Social Media Content.

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Content Curation: The Art and Science of Spotting Awesome

Beth's Blog: How Nonprofits Can Use Social Media

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” Content Curation

Successful Social Media Content Strategy Is A Continuous Improvement for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Not only do you need to pre-plan your content using an editorial calendar but coordinate and assign tasks and organize your content assets and curation. And, then there is the task of putting fingers to keyboard and creating the content as well as curating.

How to Promote Your Blog: 5 Tools to Improve Rankings of Your Old Content

SocialFish

To keep your blog growing, you add more and more content doing your best to market everything you write. But while doing that, you may be missing a low-hanging fruit, something that may boost your blog traffic considerably over time, that is go back and optimize your old content.

Content Curation Is Listening and Engaging

Beth's Blog: How Nonprofits Can Use Social Media

I mentioned the above video on Google + deep in a thread of a resource that Scoble originally shared. The ever helpful Mari Smith shared this post analyzing the video and pointing to the best Scoble quote: “If you want more followers, you have to follow better people.

How Nonprofits Get Significant Value from Content Curation

Beth's Blog: How Nonprofits Can Use Social Media

On December 17 at 6:30 pm, I am facilitating a discussion and presenting at one of Scoop.It’s “ Lean Content ” events in San Francisco. The topic is “ The Unanticipated Benefits of Content Curation for Nonprofits.” Content

How To Create More Content, Faster, Without Sacrificing on Quality

SocialFish

I have improved over the years, but I am nowhere near the level of those prolific content producers who seem to have a novel’s worth of content in them at all times. But if your aim is to write more productively and create varied content, then read on.

Everyday People Are Heroes: Using Big Data to Engage New Agents of Change Online

Beth's Blog: How Nonprofits Can Use Social Media

Everyday People Are Heroes: Using Big Data to Engage New Agents of Change Online Guest Post by Cheryl Contee. Everyday people are the most powerful agents of change. People-powered campaigns do good better. for a wide coalition of everyday people. Photo by CogdogBlog.

How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

Do you know if people are more likely to click through and register if they see a photo of the golf course, or one that connects them to your cause? While we may have a hunch, content testing provides answers. The four different content variations will randomly be displayed to visitors.

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Content Curation for Nonprofits – Notes from #13ntccur8

Beth's Blog: How Nonprofits Can Use Social Media

This year at the Nonprofit Technology Conference, I had the pleasure of designing and facilitating a session on “Content Curation for Nonprofits” with Will Coley. The session was designed to balance content delivery with peer interaction. ” Content

The Unexpected Benefits From Content Curation

Beth's Blog: How Nonprofits Can Use Social Media

In January of this year, I predicted that 2012 would be the year of content curation. I have this habit of talking about ideas and using phrases that people don’t know – so if you’re saying err – what’s that? Content

Meet the People We Work With

Vertex Systems

It’s a way for us to “show off&# the wonderful people we work with at Vertex Systems. Unemployment Rate for People with Disabilities A GPS for Your Nonprofit?

Humor As Part of Nonprofit Social Content and Engagement Strategy: Hilarious Examples

Beth's Blog: How Nonprofits Can Use Social Media

According to a recent survey by OTX , 43% of respondents say they have shared content on social media sites because it is funny. There are tips for using humor successfully and methods for creating funny content as well as how to avoid a big fail. Content

Matterness: Making People Matter More in a Social World

See What's Out There

The post Matterness: Making People Matter More in a Social World appeared first on The See3 Blog. strategy content marketing digital media matterness nonprofit tech Nonprofits social media

You’re Never Going to Sell Content Strategy

SocialFish

This article is by awesome content strategist Carrie Hane ; originally published on Medium , it’s reposted here for SocialFish with permission. All but two have said some version of this: “I’ll keep you in mind when we have a content strategy project.”.

6 Content Marketing Tips from Scoop.it

Tech Soup Blog

You may have heard that "content marketing" can increase traffic to your nonprofit or library's website. But with limited time and resources, you don't have a ton of time to create a stream of compelling original content. Get People to Share Content for You.

How A Nonprofit’s Content Marketing Engages Audiences

TechImpact

The number one goal of every blog and content marketing campaign is to engage with their audiences and drive interactions. Connect with as many people as possible. Whether you know it or not, your content marketing campaign is engaging with your target audiences in more ways than one.

Infographic: Why People Use Social Media

Frogloop

NM Incite, a Nielsen McKinsey company surveyed 1,865 adult (18+) social media users about what motivates them to friend people on social networks, and what causes them to dump their friends. Why do people unfriend or unfollow?

When We Go with Accessible Content, Everybody Wins

Idealware

It’s also useful for many people without disabilities. For example, ramps—essential for people using wheelchairs—are also great for people with strollers or those who are towing luggage with wheels. Alt text is essential for people using screen reader software.

Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014

Connection Cafe

Content marketing” is a buzzword of sorts. But, in reality, content marketing has been around since at least 1895 when John Deere launched a magazine titled “The Furrow”, providing information to farmers on how to become more profitable. The point is that despite content marketing having been in use for over a century it’s just now becoming a hot topic – one that’s insisting marketers take notice. What is Content Marketing? Is content important?