Your Audience’s Content Is King (and Your Content Is Subservient to It)
JUNE 5, 2017
In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. Just as we would struggle jumping into a conversation at a party without knowing what was already said, developing engaging campaign messages is difficult, if not impossible, without knowing how people are already talking about your issue(s). That is why social media content analysis is important to any campaign. Content is indeed king.