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Accessibility on Social Media

M+R

Our society is marked by inequities of race, gender, ability, and more—and the content we create can either challenge these inequities or reinforce them. As well-intentioned as content may be, when done wrong it can disempower, objectify, or misrepresent those we intend to serve. The good news? Captions .

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Write a Call-to-Action (CTA) That Inspires Engagement

The Modern Nonprofit

Anyone can understand your campaign at a glance with CTAs like: “Donate $27 to Support Oakland Teachers” or “Give Just $5 a Month to Save the Rainforest” Both examples follow a formula of ACTION WORD + DOLLAR AMOUNT + RESULT. Make the button a contrasting color so it stands out from the rest of your content.

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Trainer’s Notebook: Finding Inspiration and New Ideas for Facilitation Techniques

Beth's Blog: How Nonprofits Can Use Social Media

Yesterday, I had the pleasure of participating in a convening on “Data Informed Philanthropy” hosted by the Packard Foundation – not only was the content compelling (stay tuned for a post on that), but it was also a fantastic opportunity to observe one of the best facilitators I know, Allen Gunn from Aspiration.

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Closing the Loop Between Social Media and Offline Action

Beth's Blog: How Nonprofits Can Use Social Media

I was in Oakland, CA and discovered Fenton's Creamery , famous for its ice cream. I posted the above photo on my Facebook page , primarily to test how different content sparks interaction on my own Facebook page. The line was out the door. Lines are good because you can contemplate that important decision: What flavor?

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4 Free Photo Resources You Can Tap for Social Good

Tech Soup

Creating content nowadays has become easier than ever, making it harder to cling to excuses not to create. There are a lot of resources out there that will let you create content for free. There are a lot of resources out there that will let you create content for free. Have you heard of VSCO or Unsplash? Lightroom .

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Baseball and your Learning Organization

Gyrus

As always, thank you for joining us here at the Gyrus Blog, be sure to subscribe at the top right-hand corner of this page (Bottom if you are viewing this via a mobile platform), in order to get this fresh content distributed directly to your email inbox as it is posted.

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Member Round Up: Watching What We Say

NTEN

Content strategy isn’t just a fancy term invented by consultants according to Michaela Hackner from Forum One Communications. This week, she posted the answers to the top ten questions she receives on her topic of expertise: content strategy. Do you frequently use expletives in those 140 character tweets?

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