The MatrixFiles

JANUARY 2, 2024

If your goal is to clean up the dead and outdated content on your website, your action plan might look like this: Ask your web manager or web vendor to create an updated inventory of all of the content on your website. Is old content dominating the results? Resolve to make some decisions about 5 types of content, eg.,

Websites 272

Websites Analytics Podcast Map 272

NTEN

JUNE 7, 2012

When our editorial committee decided on “Content Curation” as the overall theme of this issue when planning back in 2011, we knew that it would be an important topic for the nonprofit sector, but we didn’t anticipate that, in some ways, 2012 would turn out to be the year of content curation , as Beth Kanter predicted in January.

Issue 78

Issue Content Case Study Map 78

Media Cause

JUNE 7, 2023

In this piece, our goal is to share AI best practices for nonprofit organizations when utilizing them for content and search engine optimization (SEO) strategies. AI is already changing content and SEO as we know it—and your digital marketing strategy will be impacted. Below you’ll find guidance on how to use —and not use—these tools.

Content 40

Content Practice Search Research 40

Nonprofit Tech for Good

JANUARY 29, 2024

Working with NGOs, thought leaders, and policymakers in DC for the last decade, she specializes in getting people to care about complex issues that might otherwise get ignored. Create content that resembles the feeling of someone making eye contact with you in a crowded room. Notice what content resonates and what falls flat.

Social Media 260

Social Media Organization Media Fundraising 260

Nonprofit Tech for Good

FEBRUARY 24, 2024

To begin, go to your profile > Add profile section > Recommended > Add licenses & certifications: Enter the name of your certificate and then follow Nonprofit Tech for Good on LinkedIn to ensure that Nonprofit Tech for Good can be found in the “Issuing organization” field. and then “Save.”

Linkedin 186

Linkedin Profile Tech Celebrate 186

fusionSpan

AUGUST 17, 2023

Membership associations thrive on being a place their members can go for specific content, training and events for their area of expertise. But while an org’s content will already be focused on a particular domain, their audience of members will break down into multiple niches all with their own unique combination of interests.

Retention 52

Retention Content Personal Associations 52

Forum One

NOVEMBER 15, 2022

If your organization requires the translation of content to languages other than English, it means that your audience is multicultural, multilingual, and diverse. Translating content from English to any other language presents challenges that go beyond the selection of accurate words. Understand your multicultural audiences.

Content 59

Content Strategy Develop Language 59

M+R

NOVEMBER 3, 2021

If your work involves one of these issues (or one of the many others on the docket!), Today, we’ll tackle how to start building out your communication plan once you know that your issue is going before SCOTUS. This is no time for any organization—no matter the issue(s) on which they work—to simply go it alone.

Issue 86

Issue Media Calendar Comparison 86

.orgSource

FEBRUARY 12, 2024

If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. Instead of addressing the “how to,” they concern themselves with the bigger issue of “why.” They can alert membership to emerging issues.

Collaboration 221

Collaboration Marketing Integration Trend 221

EveryAction

JUNE 21, 2023

While there’s often increased attention on issues affecting the community during Pride month, meaningful and lasting change happens when advocacy happens year-round. Key types of advocacy Issue awareness Before organizations can create advocates for their cause, they need to make people aware of the issues they’re trying to solve.

Advocacy 199

Advocacy Generation Strategy Awareness 199

.orgSource

SEPTEMBER 19, 2023

Wrap-up Keynote Hey Google, write me a speech about the ethical and legal issues surrounding a non-profit’s use of AI. This technology is being used to create new forms of content, automate tasks that were once done by humans, and make it easier for people to infringe on the intellectual property (IP) rights of others. Kimberly A.

Sponsor 221

Sponsor Associations North America Law 221

TechImpact

MAY 1, 2014

The number one goal of every blog and content marketing campaign is to engage with their audiences and drive interactions. Whether you know it or not, your content marketing campaign is engaging with your target audiences in more ways than one. Content marketing is a two way street. Image courtesy of Engage Designs.

Audience 132

Audience Content Marketing Social Media 132

Nonprofit Tech for Good

DECEMBER 9, 2023

1) Use a top-rated Content Management System (CMS) platform. Is your content per page the right length and does it include relevant keywords? If not, utilize platforms like Google Drive or Dropbox to safeguard your in case of any unexpected issues. Publishing blogs and articles to your website helps increase SEO.

Websites 312

Websites Tips Plugin WordPress 312

Bloomerang

SEPTEMBER 7, 2022

How to create your end-of-year fundraising content to maximize the campaign impact. They will appreciate the fact that you trust them to make their own judgements on issues which on the face of it, you may feel reflect negatively on your leadership. Create great content and urge supporters to click that share button.

Content 87

Content Donor Fundraising Headline 87

Forum One

APRIL 27, 2021

It’s not enough to build a new website—organizations need to create meaningful, cohesive, and sustainable content to attract and engage audiences. With a well-thought-out content strategy. What your content strategy is—and is not. You will want to note the status of your content as well, and how often it should be updated.

Content 47

Content Strategy Map Audience 47

Nonprofit Tech for Good

NOVEMBER 11, 2022

By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . A public service announcement (PSA) is a way to communicate to the public about an important topic or issue that affects most of, if not all of the general public.

Public 340

Public Service Script Oregon 340

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2011

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. A content curator cherry picks the best content that is important and relevant to share with their community.

Content 139

Content Skills Feeds Tutorial 139

Nonprofit Tech for Good

DECEMBER 23, 2023

These innovative tools are revolutionising tasks by saving hundreds of hours of manual work through aiding in campaign creation, categorising and drafting email responses, assisting with content creation, and even automating donation processes to personalise and enhance the donor experience.

Policy 334

Policy Analysis Language Nonprofit 334

The MatrixFiles

JANUARY 2, 2024

If your goal is to clean up the dead and outdated content on your website, your action plan might look like this: Ask your web manager or web vendor to create an updated inventory of all of the content on your website. Is old content dominating the results? Resolve to make some decisions about 5 types of content, eg.,

Websites 130

Websites Analytics Podcast Map 130

Nonprofit Tech for Good

AUGUST 24, 2020

Fresh, timely content is more vital to the success of your nonprofit’s digital campaigns than it has ever been. First, blogging allows your nonprofit to have a consistent stream of new content use in your e-newsletter and share on social media which increases traffic to your website and awareness of your nonprofit’s brand.

Practice 352

Practice Nonprofit Newsletter News 352

Association Analytics

JUNE 21, 2023

You might use inconsistent content or course tagging, or team members might use a variety of names for one type of offering. You can learn more about taxonomy in this blog post or watch this on-demand webinar that discusses the topic as part of an overall content strategy. Unsure where to even begin?

Associations 319

Associations Challenge Data Taxonomy 319

Forum One

JUNE 22, 2021

Your content strategy is a living document that should be adjusted and optimized on a regular basis. Creating a well-thought-out content strategy, tracking meaningful KPIs, and analyzing how it’s performing can help your organization optimize your website. If you don’t track these, then you won’t know the effectiveness of your content.

Content 47

Content Effective Strategy Measure 47

ASU Lodestar Center

DECEMBER 29, 2020

This can be an existing business opting to start working toward a social mission, a business partner with a nonprofit on a social issue, or a nonprofit deciding to create a money-making venture of their own to fund a community solution. New issues may become the top priority as old issues become less of a problem.

Issue 52

Issue Community Create Help 52

.orgSource

MAY 15, 2023

If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. Instead of addressing the “how to,” they concern themselves with the bigger issue of “why.” They can alert membership to emerging issues.

Collaboration 221

Collaboration Marketing Team Integration 221

Byte Technology

APRIL 6, 2017

Of course you needn’t worry that people will run rampant across your pages with their own personal posts: you, the admin, will have the ability to moderate comments and content and approve only what you deem appropriate and useful. Another method is to accept content from your users with the “User Submitted Posts” plugin.

WordPress 100

WordPress Content Site Plugin 100

Connection Cafe

FEBRUARY 12, 2020

The amount of digital content coming out of various departments and through various channels (website, social media, etc.) requires a solid content strategy. So, how do you define your content strategy? What is Content Strategy? Content strategy is a guide. There are a few accepted models for content strategy.

Education 44

Education Content Strategy Texas 44

Byte Technology

APRIL 28, 2015

And as such, it’s vital that certain elements of your site have an ease-of-use available to you: for the ability to make quick changes to content and page designs; to tweak donation or payment platforms; to move your site to another platform should you choose; and so on.

System 100

System Content Open Open Source 100

CauseVox

JANUARY 21, 2022

She has been an Executive Director, COO and CFO at nonprofits who are leaders in their issue areas such as the National Eating Disorders Association, EB Research Partnership, and DoSomething.org. She has helped organizations raise millions of dollars and increase their impact.

Analysis 77

Analysis Goal Content Exercise 77

.orgSource

OCTOBER 31, 2023

I’ve heard there are lots of legal issues surrounding its use. Nonprofit attorney Kimberly Pendo, a founding member of Chicago Law Partners, is going to discuss the issues we all need to understand. How careful do I need to be? Don’t guess about this. Get advice on the dos and don’ts from an expert.

Sponsor 275

Sponsor Associations Law Hype 275

Beth's Blog: How Nonprofits Can Use Social Media

JULY 11, 2012

I was honored to write a feature article in the recent issue of the NTEN journal called “ The Unanticipated Benefits of Content Curation: Reducing Information Overload.” What tools are you using for content curation? You can register for the webinar here. And, of course, I’ll also cover the tools.

Content 101

Content Benefit Skype Ratio 101

Connection Cafe

JUNE 5, 2017

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms.

Content 41

Content Social Media Analysis Issue 41

Nonprofit Tech for Good

JULY 30, 2023

Campaign Monitor reports that emails with storytelling content have a 26% higher click-through rate than those without, indicating that storytelling captures readers’ attention and prompts action. 8) Humanizing the Organization: Nonprofits often work on complex issues that might seem distant or abstract.

Storytelling 241

Storytelling Action Roles Hunger 241

Forum One

MARCH 12, 2024

Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. What are some environmental issues that are relevant to you? Organizations that engage with the right audiences, at the right times, with the right content, and in the right places enjoy greater loyalty, retention, and positive word of mouth.

Social Media 80

Social Media Images Video Media 80

Nimble AMS

JUNE 15, 2022

For early careerist members, compelling content is in their top five priorities. When you take the time to develop well-researched thought leadership content, you’ll boost organizational awareness and increase member retention. Plan to have ongoing meetings with staff to gain insight into the issues members are facing.

Voice 99

Voice Culture Leadership Create 99

NTEN

JUNE 4, 2013

This issue of NTEN:Change provides statistics you should probably know about your supporters and constituents, strategies that might need to incorporate mobile technology considerations, tips, stories, and insights from nonprofit professionals and technology experts. Well, it means a lot of different things.

Issue 90

Issue Mobile Journal Change 90

Candid

OCTOBER 10, 2023

They need to see your social media content to be inspired to give, and only a small percentage of your followers sees what you share. For example, on Instagram , around 12% of followers typically see your content, but on Facebook and LinkedIn , it’s 4% or less. More eyes on your content means more opportunity for donations.

Social Media 115

Social Media Share Media Social 115

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2012

A debate in content marketing circles is whether or not you should simply focus on creating original content and forget content curation. Let’s be clear as my fellow content curator, Jan Gordon, says : There is no curation without original content. Curated Content Formats. It is a both/and.

Content 107

Content News Attention Skills 107