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How to Create a Content Strategy for Your Nonprofit

Media Cause

Content tends to be an all-encompassing word these days. You have influencers on social media who call themselves content creators, posting videos and content online, and people like myself who consider themselves content writers, because, well, we write for a living. So, how do you create a content strategy?

Content 59
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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

Instagram is all about visual content, meaning you’ll need a new approach to use the site effectively. You’ll also be able to add a special Donation sticker to Stories and Live videos and a “Donate”button to your profile, which will let users go directly from your content to a donation page.

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3 Strategies To Elevate Your Association’s Impact in the New Year

Association Analytics

Observe to learn members’ preferences and interest You likely have data on the purchases your members are making, the events they’re registering for and the content they’re downloading. Consider how you plan on using the info you’re asking for and how to collect that info in a way that’s consistent so that the data will be usable.

Impact 169
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3 Easy Upgrades Can Work Wonders for Digital Donor Acquisition

sgEngage

To grow your donor file, add three easy upgrades to your current acquisition plan and watch how kickstarting a better content, promotion, and conversion strategy can work wonders for your donor pipeline. Step 1: Improve Your Content Strategy Acquiring new donors online requires you to build a better content plan.

Digital 91
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Are you getting the most out of your retention data?

Association Analytics

Demographic/Career Info Perhaps you anecdotally think your executive level members are renewing at a higher rate but in reality, they are not. In the executive example, you might develop new content focused on executive level needs or create a focus group of executives to get a sense for what is most important to them.

Retention 169
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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

The mindset (or emotional journey) helps you understand how to write the content, the order in which people will be visiting links, and even what colors would be more appropriate to use. Additionally, people who are familiar with your org will know to look there for the most up-to-date info.) . Design for variable-length content.

Technique 325
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Are you getting the most out of your retention data?

Association Analytics

Demographic/Career Info. In the executive example, you might develop new content focused on executive level needs or create a focus group of executives to get a sense for what is most important to them. Additionally, this data can help you justify additional investment in your community.

Retention 192