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Content Curation: The Art and Science of Spotting Awesome

Beth's Blog: How Nonprofits Can Use Social Media

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” ” UpWell Content Curation Guidelines - The Mobilisation Lab.

Content 119
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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

People either start ignoring your updates because you’re always in their news feed, or they “hide&# you altogether. Not following on a 1:1 ratio on Twitter. If your nonprofit’s objective is to gain a lot of followers on Twitter, then you should follow on a 1:1 ratio. Posting only (boring) marketing content.

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39 Questions Your Nonprofit Can Answer with Facebook Insights

NetWits

Subscribe to the RSS feed ›. There are seven ways people can interact with your Page , which all effect your ability to show up in your fans news feeds. Consistently posting a variety of photos, videos and status updates directly effects how much Facebook users interact with your Page and it’s content.

Facebook 278
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Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth's Blog: How Nonprofits Can Use Social Media

Mark Zuckerberg’s recently announced that Facebook’s News Feed will be veering away from branded content to prioritize content posted by personal accounts. 16:9 ratios require that the viewer tilts their phone and watches it in a non-vertical orientation. Video is a medium uniquely suited to do just that.”.

Video 86
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Social Superpower: Using Facebook to Increase Your NPO’s Website Traffic

Byte Technology

One of the more advantageous developments from social media behemoth Facebook occurred recently when they increased News Feed exposure for links people share with their friends. Simply put, Facebook puts friends “first” in a News Feed. Put a “Like” button on all your website content, even those parts that may seem unimportant.

Facebook 100
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Website Design for NGOs: 5 Essential Strategies

sgEngage

All you need is an easy-to-use website builder, or content management system (CMS), and an understanding of a few web design strategies. Tone and language for web content: Do you want your NGO to come across as fun-loving and laid back? Nail this down in your style guide so all of your content can be consistent.

Design 79
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What are News Discovery Tools? Why Use Them?

Beth's Blog: How Nonprofits Can Use Social Media

Last month, I had the pleasure of doing a session on Content Curation called “ What Can Nonprofits Learn from the Best Content Curator on the Planet: Robin Good? Think carefully what your organization can bring to the breaking news and curate or create content accordingly. Is your organization using news discovery tools?

News 94