User-Generated Content: Put your constituents to work!

Connection Cafe

For many nonprofits, writing new online content can be a huge burden. With User-Generated Content, you can actually rely on your constituents for some of that writing. The most simple and ubiquitous form of User-Generated Content is a Comments space.

Recycling Facebook Page Content Works – And Here’s Proof

John Haydon

Trying to figure out what to post on Facebook can often feel like a sharp stick in the eye. You have to understand your fans, consider what they like, and then create (or curate) content that will engage fans AND keep your boss happy. Content that’s already vetted by your fans.

Trending Sources

A Simple 6 Step Plan for Creating a Facebook Page that Works

NetWits

In my last session as part of the Schools out for Summer Series I took a deep dive into how Schools can get the most out of Facebook. Are you using Facebook to it’s full potential? Your Facebook cover photo is prime real estate.

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Video Is A Must For Your Organization’s Content Strategy

Connection Cafe

Unless you’ve been living under a rock with no Internet, you realize that the amount of video content on social media has skyrocketed over the past few years. Here are just a few stats about video content : 1/3 of all online activity is spent watching videos. More video content is uploaded in 30 days than the major TV networks have created in the past 30 years. But why is video content so compelling?

Your Audience’s Content Is King (and Your Content Is Subservient to It)

Connection Cafe

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. That is why social media content analysis is important to any campaign. For example, they know they are taking a survey or they know you are checking the engagement stats on your Facebook page. In that study, no matter what the researchers did to modify working conditions—increase or lower temperatures, brighten or dim lights, etc.—worker

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4 Strategies For Successful Nonprofit Content Marketing

TechImpact

In a previous post , we talked about why your nonprofit had to start actively engaging in content marketing. Strategies to ensure your nonprofit’s content marketing campaigns were not only effective and efficient, but successful and delivered on all those great benefits.

Content Curation Primer

Beth's Blog: How Nonprofits Can Use Social Media

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information.

Amplify Your Voice with Facebook Ads

Connection Cafe

Nonprofits have a significant advantage on Facebook. I am not just talking about the fact that Facebook has teamed up with Blackbaud integration partner ActionSprout to give away $2M in Facebook ad credits. As strange as it sounds, Facebook is a very personal space.

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Optimize Your Nonprofit’s Content Marketing

TechImpact

Bill Gates famously wrote in 1996 that content will be king on the Internet one day. Despite his prophecy, Microsoft today still does not have a juggernaut content department, and is still focused on creating software. Yes, 80% of social sharing happens on Facebook and Twitter.

Can Memes for Good Work for your Nonprofit’s Content Strategy? Not on Facebook!

Beth's Blog: How Nonprofits Can Use Social Media

Many charities are often stretch to find the time and resources to feed the content beast and riffing on popular memes can an efficient and effective way to create content, especially with the plethora of free “ meme creators “available. Content Visual

How To Use Facebook Metrics To Give Your Audience the Content They Want Most

Beth's Blog: How Nonprofits Can Use Social Media

This post covers some simple techniques to give your fans the content they want most and inspire more engagement. Many times we’re on the hunt for the tips of what to do and when we find them, we just implement them. Content Analysis of Comments on post and shares.

5 Ways to Get Your Facebook Content Seen by More People

Frogloop

Facebook recently changed its algorithm again. This can have a major impact on your work if you run a nonprofits Facebook page. TechCrunch has been studying these changes over time and shared some useful tips on how to keep your nonprofit's Facebook page engagement up.

4 Ways to Use Facebook to Engage Millennials in Your Cause

Connection Cafe

When looking for the best platform with multi-level engagement, I find that Facebook still has the advantage over other social platforms. Here are some observations from one Gen Why-er on how to strengthen Millennial volunteer engagement and funding through Facebook: Have an active presence.

Content Strategy, Creation, Organization, and Measurement

Beth's Blog: How Nonprofits Can Use Social Media

Some of you may remember that I shared a depressing screen capture of my Facebook Insights visual right after taking a two-week break during the holidays. The work is tracked in a shared spreadsheet and accompanying meeting notes. What’s your content idea development process?

What is no longer working in social media: 2014 edition

SocialFish

At least quarterly, it’s a good idea to find out what’s no longer working in different parts of digital marketing, particularly in fast-moving areas like social. . The ramp-up to slow-down theory of blogging is no longer working. Facebook.

The Art of Less As More: Micro Content

Beth's Blog: How Nonprofits Can Use Social Media

has published this really useful and free e-book on Micro Content. ” The e-book, which at 32 pages, is definitely long-form content provides context, best practices, examples, tools, and resources. What is micro content anyway? Visual.ly

7 Tips for Using Quotes for Your Nonprofit’s Content Strategy

Beth's Blog: How Nonprofits Can Use Social Media

One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter. Someone in the audience asked, “But what if your nonprofit doesn’t have cute animals for its content?” They work well on on social channels. Content

How to Write Facebook Posts That Feel More Human

John Haydon

Facebook continues to adjust the News Feed to favor updates that engage people, reduce click-bait , and minimize tired memes. In other words, Facebook wants brands to write Facebook posts that feel more human. Facebook’s Newsfeed now favors links posted in the link format.

How To Create and Optimize a Facebook Content Strategy – Advice from Alison Zarrella

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Alison Zarella is the co-author of the recently published “ The Facebook Marketing Book.&# I received a review copy from O’Reilly. You’ve just co-written a book with your husband, Dan Zarrella called “The Facebook Marketing Book.&#

How to Promote a Cause on Facebook

SocialFish

It is a good example of how it can work in any category for expansion via this exciting medium. Since it was a natural progression of use, there are questions as to why the concept works so flawlessly through Facebook, in particular.

6 Chrome Extensions That Are Perfect for Content Marketers

SocialFish

Content marketers usually have a lot on their hands. They are responsible for content discovery, content curation and audience engagement for multiple accounts. Chrome extensions for content marketing are inexpensive, easy to use and serve a variety of purposes.

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3 Must-Have Productivity Tools for Creating Visual Content for Social Channels

Beth's Blog: How Nonprofits Can Use Social Media

You’ve put together an editorial calendar for next month that lays out the themes, news events, and content ideas for all channels, including social media. And get this, it exports to the exact size for a Facebook Brand Page wall post! Here’s some how-to steps.

How to Use Content Curation To Grow Your Online Presence

SocialFish

However, Google did not have to create all of this content but rather just curate it for others. Content curation surrounding plumbing topics will help you spread the word about your store, get more calls and maybe even improve your search engine ranking. Content Strategy

Three Most Useful Reports In Facebook Insights

John Haydon

If you want more Facebook Page likes, boost engagement, or drive more traffic to your website, Facebook Insights can show you road signs to your destination. Facebook Insights shows you what’s working and what’s not working with your Facebook marketing.

How to Create Visual Content for Social Media on the Fly

SocialFish

You can no longer get away with simple text and links to blog posts and call it content. Photos, graphics, and other visual content are ruling nearly every popular social media platform. And the tool makes posting on Facebook, Twitter, Instagram and other sites easy.

5 Ways Nonprofit Facebook Messenger Bots Can Deliver Impact

Beth's Blog: How Nonprofits Can Use Social Media

These examples use Facebook Messenger, but bots be deployed other platforms or apps.). More and more people are adopting social media messaging, including Facebook Messenger , to contact nonprofits with questions, comments, or requests. My conversation with the Albert Einstein Bot.

6 Content Marketing Tips from Scoop.it

Tech Soup Blog

You may have heard that "content marketing" can increase traffic to your nonprofit or library's website. But with limited time and resources, you don't have a ton of time to create a stream of compelling original content. Get People to Share Content for You.

Lists As Part of Your Content Strategy: A Short List of Tips and Tools

Beth's Blog: How Nonprofits Can Use Social Media

But who knew that they could be useful as part of your content strategy or for content curation? So, here’s my list about making lists. List of Content Ideas. Short List of List Making Tools for Content Curation. Content Photo by Andrew Watt.

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8 Tools to Curate Content for Social Media

SocialFish

Content curation describes the act of searching the web for awesome topics, blogs, quotes, news articles, videos, images, or other forms of content to share with your audience. The “art” of content curation, as I like to call it, is a lot more challenging than it may seem.

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Content Strategies for Nonprofit Websites

VisionLink

Tech4Good Denver hosted an excellent and extremely informative group panel who shared true and tested content strategies when designing or managing your nonprofit’s website. Ask them what they prefer…while some may like Facebook, others may be better with email.

2015 Content Marketing Report Benchmarks

TechImpact

But content marketing is a new phenomenon. John Deere released it’s magazine, The Furrow , in 1895, which is heralded as one of the first content marketing efforts by any organization or corporation in history. Sixty-one percent of nonprofit marketers use content marketing.

Rank your Facebook Page with SumoRank

John Haydon

If you’re like most nonprofit marketers, you’re busier than a beaver managing social media, especially your Facebook Page. But how does your Facebook page stack up? And what’s working for […]. Facebook Marketing

11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004.

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11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004.

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Drive Attention and Gain Donations on Facebook with Video Storytelling

NonProfit Hub

Nonprofits have a unique advantage on Facebook. Facebook is an environment where billions of people go to check in on what matters most to them and this includes the causes they’re most passionate about. The best part is you can create videos for Facebook with assets you already have.

Infographic: Facebook Posting Tips

Frogloop

Does your nonprofit struggle with figuring out what percentage of your Facebook content should be promotional VS sharing other content from news or blog sites? Here are a couple schools of thought on finding your Facbook content sweet spot. as much content as you curate.

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Meet the People We Work With

Vertex Systems

We understand the great work these folks are doing for their participants and we wanted to recognize them. It’s a way for us to “show off&# the wonderful people we work with at Vertex Systems. follow: Become our Facebook Fan Connect with Us RSS Tweet with Vertex

What Can Nonprofits Learn from Robin Good, the Best Content Curator on the Planet?

Beth's Blog: How Nonprofits Can Use Social Media

Content Curation for Nonprofits. Here are my slides and curated resources materials for a talk called “ What Can Nonprofits Learn from Robin Good, the Best Content Curator on the Planet? Then, if all works well, I will bring in Robin for a discussion. Content

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18 Ways to Beat Facebook’s News Feed Algorithm

John Haydon

This article gives you 18 ways to beat the Facebook News Feed algorithm with posting strategies, external channels, and Facebook Insights. How Reach is Created on Facebook. Facebook defines reach as the number of unique Facebook users who see your updates.

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Working and Facebooking: No Longer Impossible

SocialFish

Having Facebook open was a waste of time. Fast-forward 7 years, and now if Facebook is NOT open on my desktop I’m not doing my job. But there is still a huge stigma about having Facebook open at work. I find inspiration and content on practically every website I visit.