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User-Generated Content: Put your constituents to work!

Connection Cafe

For many nonprofits, writing new online content can be a huge burden. Nonprofit Marketing #nptech Content marketing Online Fundraising website

Video Is A Must For Your Organization’s Content Strategy

Connection Cafe

Unless you’ve been living under a rock with no Internet, you realize that the amount of video content on social media has skyrocketed over the past few years. Here are just a few stats about video content : 1/3 of all online activity is spent watching videos. But why is video content so compelling? Why we love video.

Recycling Facebook Page Content Works – And Here’s Proof

John Haydon

Trying to figure out what to post on Facebook can often feel like a sharp stick in the eye. Content that’s already vetted by your fans.

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A Simple 6 Step Plan for Creating a Facebook Page that Works

NetWits

In my last session as part of the Schools out for Summer Series I took a deep dive into how Schools can get the most out of Facebook.

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Amplify Your Voice with Facebook Ads

Connection Cafe

Nonprofits have a significant advantage on Facebook. gets far more reach and visibility than content that people see but don’t engage with.

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Content Curation Primer

Beth's Blog: How Nonprofits Can Use Social Media

What is Content Curation? The work involves sifting, sorting, arranging, and publishing information. Why is Content Curation Valuable?

Optimize Your Nonprofit’s Content Marketing

TechImpact

Bill Gates famously wrote in 1996 that content will be king on the Internet one day. Yes, 80% of social sharing happens on Facebook and Twitter.

5 Ways to Get Your Facebook Content Seen by More People

Frogloop

Facebook recently changed its algorithm again. This can have a major impact on your work if you run a nonprofits Facebook page.

Can Memes for Good Work for your Nonprofit’s Content Strategy? Not on Facebook!

Beth's Blog: How Nonprofits Can Use Social Media

In this TechCrunch post , it explains how the Facebook newsfeed is changing for brands. Now, Facebook is saying you’re wrong.

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How To Use Facebook Metrics To Give Your Audience the Content They Want Most

Beth's Blog: How Nonprofits Can Use Social Media

Facebook analytics programs like Insights , Edgerank Checker , and Simply Measured free reports give you tons of data points. It works.

Content Strategy, Creation, Organization, and Measurement

Beth's Blog: How Nonprofits Can Use Social Media

The work is tracked in a shared spreadsheet and accompanying meeting notes. ” What are the metrics for measuring your content?

What is no longer working in social media: 2014 edition

SocialFish

The ramp-up to slow-down theory of blogging is no longer working. Facebook. Where do I begin with what doesn’t work on Facebook?

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The Art of Less As More: Micro Content

Beth's Blog: How Nonprofits Can Use Social Media

has published this really useful and free e-book on Micro Content. What is micro content anyway? Visual.ly Flickr Image by theamarand.

How to Write Facebook Posts That Feel More Human

John Haydon

Facebook continues to adjust the News Feed to favor updates that engage people, reduce click-bait , and minimize tired memes.

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7 Tips for Using Quotes for Your Nonprofit’s Content Strategy

Beth's Blog: How Nonprofits Can Use Social Media

They work well on on social channels. Facebook Post from Edutopia. Does your nonprofit use quotes as part of its content strategy?

How To Create and Optimize a Facebook Content Strategy – Advice from Alison Zarrella

Beth's Blog: How Nonprofits Can Use Social Media

You’ve just co-written a book with your husband, Dan Zarrella called “The Facebook Marketing Book.&# Content Zoetica Salon Faceboo

6 Chrome Extensions That Are Perfect for Content Marketers

SocialFish

Content marketers usually have a lot on their hands. They make life as a content marketer, easier and less stressful. Pocket. Snip.ly.

6 Content Marketing Tips from Scoop.it

Tech Soup Blog

You may have heard that "content marketing" can increase traffic to your nonprofit or library's website. Got Content Tips?

Three Most Useful Reports In Facebook Insights

John Haydon

Facebook Insights shows you what’s working and what’s not working with your Facebook marketing.

How to Use Content Curation To Grow Your Online Presence

SocialFish

However, Google did not have to create all of this content but rather just curate it for others. Content Strategy The Tools You Need.

3 Must-Have Productivity Tools for Creating Visual Content for Social Channels

Beth's Blog: How Nonprofits Can Use Social Media

And get this, it exports to the exact size for a Facebook Brand Page wall post! Here’s some how-to steps. You are on a roll!

The Facebook ‘Donate Now’ Button Should Be a No-Brainer for Nonprofits

Connection Cafe

Facebook announced some big news last week. Nonprofits now have the option to include a“Donate Now” button as a call to action on Pages and ads, offering visitors a direct path from Facebook to the donation forms on their websites. We rely heavily on Facebook’s targeting capabilities to help build awareness for our cause.

How to Create Visual Content for Social Media on the Fly

SocialFish

You can no longer get away with simple text and links to blog posts and call it content. Content Strategy Featured Industry Insider

8 Tools to Curate Content for Social Media

SocialFish

The “art” of content curation, as I like to call it, is a lot more challenging than it may seem. you can create newsletters with top content.

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Lists As Part of Your Content Strategy: A Short List of Tips and Tools

Beth's Blog: How Nonprofits Can Use Social Media

But who knew that they could be useful as part of your content strategy or for content curation? So, here’s my list about making lists.

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Content Strategies for Nonprofit Websites

VisionLink

Ask them what they prefer…while some may like Facebook, others may be better with email. Here are the key takeaways from the session: 1.

Curating Content: How to Leverage Stories from Your Community

Connection Cafe

Set your goals, and create your content accordingly. Your first step is to decide what you want your content to accomplish. The result?

2015 Content Marketing Report Benchmarks

TechImpact

But content marketing is a new phenomenon. Here are a few of the most eye-popping statistics from the 2015 Nonprofit Content Marketing Report.

Rank your Facebook Page with SumoRank

John Haydon

If you’re like most nonprofit marketers, you’re busier than a beaver managing social media, especially your Facebook Page.

11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

has turned out to be the glue that holds it (the “Nonprofit Organizations” brand) all together and makes it work, surprisingly.

Ideas 57

11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

has turned out to be the glue that holds it (the “Nonprofit Organizations” brand) all together and makes it work, surprisingly.

Ideas 57

Meet the People We Work With

Vertex Systems

We understand the great work these folks are doing for their participants and we wanted to recognize them. Check it out when you get a chance!

18 Ways to Beat Facebook’s News Feed Algorithm

John Haydon

This article gives you 18 ways to beat the Facebook News Feed algorithm with posting strategies, external channels, and Facebook Insights.

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Infographic: Facebook Posting Tips

Frogloop

Here are a couple schools of thought on finding your Facbook content sweet spot. 20% should be sharing others’ content.

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Working and Facebooking: No Longer Impossible

SocialFish

Having Facebook open was a waste of time. Fast-forward 7 years, and now if Facebook is NOT open on my desktop I’m not doing my job.

What Can Nonprofits Learn from Robin Good, the Best Content Curator on the Planet?

Beth's Blog: How Nonprofits Can Use Social Media

Content Curation for Nonprofits. This area, content curation , is a social media competency that I’m focusing in my own learning and teaching.

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Facebook Page Redesign – 7 Features You Need to Know About

John Haydon

Today Facebook announced a completely new design for Facebook Pages , starting this week. All gone. What you need to know.

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How awesome works on Facebook and Twitter

John Haydon

But making something easy and accessible doesn’t mean it will get shared on Facebook and Twitter. What do you think makes content awesome?

How To Make Content Creation More Efficient: Use An Idea Dashboard

Beth's Blog: How Nonprofits Can Use Social Media

But your content pipeline needs more than an editorial calendar. Ask: What existing content can be re-purposed for social channels?

Nonprofits and Content Strategy: The Wisdom of the Network

Beth's Blog: How Nonprofits Can Use Social Media

I asked Miriam if she would summarize what she learned about nonprofits and content strategy in a guest post and here it is. Copyblogger.