Video Is A Must For Your Organization’s Content Strategy

Connection Cafe

Unless you’ve been living under a rock with no Internet, you realize that the amount of video content on social media has skyrocketed over the past few years. Here are just a few stats about video content : 1/3 of all online activity is spent watching videos. More video content is uploaded in 30 days than the major TV networks have created in the past 30 years. But why is video content so compelling?

5 Nonprofit Content Themes That Inspire Action

Nonprofit Tech for Good

From print to email communications, but especially on mobile and social media, there are content themes guaranteed to inspire a reaction on the part your donors and supporters. Incorporating the use of statistics into your annual content strategy is a must.

Trending Sources

Your Audience’s Content Is King (and Your Content Is Subservient to It)

Connection Cafe

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. That is why social media content analysis is important to any campaign. For example, they know they are taking a survey or they know you are checking the engagement stats on your Facebook page. Consider a campaign that uses the engagement metrics on its Facebook posts to assess what voters think about an issue. Content is indeed king.

5 Content Marketing Success Stories Your Nonprofit Needs to Imitate

NetWits

Yesterday we talked about the importance of content marketing for nonprofits. Create content that attracts the audience you’re targeting with the goal of getting them to interact with you. Here are 5 nonprofit content marketing examples.

How to Hack Facebook Interests Lists for Content Marketing

John Haydon

One of the biggest challenges nonprofits have is finding content that will resonate with their community. A little know, but powerful way to curate content is with Facebook Interests lists. Below are four steps for using Facebook Interest Lists to curate high-quality content: 1.

Supercharge your content

SocialFish

I wanted to point out two tools I’ve been experimenting with a lot for what I call “supercharging your content&#. Nobody reading your content cares whether they are reading it on your.org website, or somewhere else. Featured Implementation curation facebook Twitter

User-Generated Content: Put your constituents to work!

Connection Cafe

For many nonprofits, writing new online content can be a huge burden. With User-Generated Content, you can actually rely on your constituents for some of that writing. The most simple and ubiquitous form of User-Generated Content is a Comments space.

Content Curation: The Art and Science of Spotting Awesome

Beth's Blog: How Nonprofits Can Use Social Media

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” Content Curation

How Nonprofit Pros Use Twitter

SocialFish

————— According to the most recent Nonprofit Communications Trends Report , 76% percent of nonprofits are now using Twitter. It’s the second most popular social network used by nonprofits, after Facebook. I love Twitter for media relations.

Social Media Optimization 2014: Twitter or Facebook?

SocialFish

————— Whether it is the short tweets of the internet’s darling birdie, or the groups, pages, and thumbs up ‘likes’ of Facebook that rocks your website’s boat, there is one of these two online outlets to keep your SMO up to par in the new year.

How To Easily Repurpose Your Content for Social Channels

Beth's Blog: How Nonprofits Can Use Social Media

Your organization uses an editorial calendar to plan out content for different channels, but there is still need the need to optimize it for different channels and do that efficiently. Optimizing your content for social channels does not have to be labor intensive. Content Visual

How to manage your Facebook Page content with PostPlanner (video)

John Haydon

PostPlanner is a Facebook Page content management tool that allows you to schedule posts to a various different Pages that you manage. White label the app with your own icon and link it back to your website or Facebook Page. Facebook automation engagement facebook page Tools

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How To Create and Optimize a Facebook Content Strategy – Advice from Alison Zarrella

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Alison Zarella is the co-author of the recently published “ The Facebook Marketing Book.&# I received a review copy from O’Reilly. You’ve just co-written a book with your husband, Dan Zarrella called “The Facebook Marketing Book.&#

5 Ways Nonprofit Facebook Messenger Bots Can Deliver Impact

Beth's Blog: How Nonprofits Can Use Social Media

These examples use Facebook Messenger, but bots be deployed other platforms or apps.). More and more people are adopting social media messaging, including Facebook Messenger , to contact nonprofits with questions, comments, or requests. My conversation with the Albert Einstein Bot.

How to Create Visual Content for Social Media on the Fly

SocialFish

You can no longer get away with simple text and links to blog posts and call it content. Photos, graphics, and other visual content are ruling nearly every popular social media platform. NOTE: This has not been updated with new Twitter sizes yet]. My favorite free (or cheap!)

6 Chrome Extensions That Are Perfect for Content Marketers

SocialFish

Content marketers usually have a lot on their hands. They are responsible for content discovery, content curation and audience engagement for multiple accounts. Chrome extensions for content marketing are inexpensive, easy to use and serve a variety of purposes.

3 Must-Have Productivity Tools for Creating Visual Content for Social Channels

Beth's Blog: How Nonprofits Can Use Social Media

You’ve put together an editorial calendar for next month that lays out the themes, news events, and content ideas for all channels, including social media. And get this, it exports to the exact size for a Facebook Brand Page wall post! Here’s some how-to steps.

5 Stats That’ll Change Your View Of Content Marketing Forever

TechImpact

And more specifically, to social media and content marketing. But, a lot of nonprofits have had a difficult optimizing their content marketing efforts, and struggled to see the benefits. Facebook drives more referrals than any other platform.

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6 Content Marketing Tips from Scoop.it

Tech Soup Blog

You may have heard that "content marketing" can increase traffic to your nonprofit or library's website. But with limited time and resources, you don't have a ton of time to create a stream of compelling original content. Get People to Share Content for You.

8 Tools to Curate Content for Social Media

SocialFish

Content curation describes the act of searching the web for awesome topics, blogs, quotes, news articles, videos, images, or other forms of content to share with your audience. The “art” of content curation, as I like to call it, is a lot more challenging than it may seem.

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Hack Your Content Marketing With Facebook Interest Lists and Graph Search

SocialFish

One of the biggest challenges nonprofits have is finding content that will resonate with their community. A little known, but powerful way to curate content is with Facebook Interests lists. Below are four steps for using Facebook Interest Lists to curate high-quality content: 1.

50 Social Media Content Ideas

Connection Cafe

Tell me, does this sound familiar: You're staring at your organization's Facebook page and the writer's block is more like a writer's mountain. You have absolutely no idea what you are going to post to Facebook, let alone the (seemingly) 500 tweets you need to come up with.

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One Simple Secret to Social Media Success: Post Consistent Content Your Audience Loves

Beth's Blog: How Nonprofits Can Use Social Media

Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. Six Types of Visual Content.

11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004.

Ideas 57

11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004.

Ideas 57

Tips for Nonprofits on Using Social Media to Build Supporter Relationships

Connection Cafe

We asked some of our favorite nonprofit tech friends to share ideas for how organizations can use social media to build meaningful relationships with their supporters—donors, influencers and activists—and what that looks like on YouTube, Facebook and Twitter.

Eight Common Mistakes Nonprofits Make When They First Join Twitter

Nonprofit Tech for Good

@NonprofitOrgs only follows nonprofit organizations, nonprofit staff, nonprofit service providers, and activists on Twitter. Most of these mistakes can be avoided by simply spending 10 minutes setting up your Twitter Profile or by getting some Twitter training. Twitter

Are Twitter and Facebook Playing Tug-O-War?

Frogloop

As social media continues to grow and develop, nonprofit organizations continue to attract more Fans and Followers—Twitter Followers in particular have increased at a remarkable rate, with a whopping 264% growth over the past year.

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Four tools to revamp your marketing efficiency on Twitter

SocialFish

Twitter is possibly the most powerful marketing platform out there, specifically for brands targeting global audiences. Although Twitter’s speedy pace can help you connect faster and respond to your customers faster, staying on top of rapidly moving streams can be a real challenge.

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Why isn’t anyone sharing your nonprofit’s content?

John Haydon

Last week I had a meeting with client in Boston who was struggling with a pretty common issue: No one seems to want to share their content. You can improve trust with your constituents by proactively conducting public dialogues on your Facebook Page, on YouTube or on Twitter.

Nonprofits and Content Strategy: The Wisdom of the Network

Beth's Blog: How Nonprofits Can Use Social Media

And, then it is an ongoing activity of f eeding and tuning your network as Howard Rheingold says it in this still very relevant article about building your professional network on Twitter back in 2009. Content Strategy: The Wisdom of the Network, guest post by Miriam Brousseau.

Top 5 Twitter Management Tips for Non-Profit Organizations to Increase Followers Organically

SocialFish

Twitter serves as a great marketing tool and has become increasingly useful for all types of businesses who are looking to expand their reach. The challenge for most organizations on Twitter lies in getting a good number of followers, and growing followers. Post valuable content.

How To Make Content Creation More Efficient: Use An Idea Dashboard

Beth's Blog: How Nonprofits Can Use Social Media

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper.

The problem with Facebook

SocialFish

Science filmmaker Derek Muller: “Facebook is a complex ecosystem of individuals, creators, brands and advertisers, but I don’t think it serves any of these groups particularly well because its top priority is to make money. WATCH THIS VIDEO.

9 Must-Know Best Practices for Distributing Your Nonprofit’s Content on Social Networks

Nonprofit Tech for Good

The sooner your nonprofit can master content distribution on social networks, the more likely (and faster) your fundraising and content strategies will result in success. Photos uploaded to Facebook get five times the interaction and engagement rates than posted links.

9 Ways Social Media Can Help Nonprofits Ignite Supporter-Led Advocacy

Connection Cafe

Now that you’ve found the people on your email list who can extend the reach of your campaigns, send this group an email with a CTA to share your content. Ask Ambassadors to Live Stream on Facebook and Twitter.

Three Recent Facebook Upgrades That Nonprofits Need to Know About

Nonprofit Tech for Good

That said, Facebook has made some recent upgrades – and more are coming – that nonprofits need to know about. If you find the changes confusing, my upcoming webinars on Facebook and Facebook Apps will discuss and demonstrate click-by-click these changes as well many others.

How awesome works on Facebook and Twitter

John Haydon

But making something easy and accessible doesn’t mean it will get shared on Facebook and Twitter. What do you think makes content awesome? Power Your Brand awesome content remarkable content

40 Twitter-iffic Event Day Ideas

Connection Cafe

Twitter's newsfeed style makes it the perfect cornerstone for your Event Day Social Media Strategy because you can post short, quick, and frequent snippets of information without turning off your audience. Quick Tips for Crafting an Event Day Twitter Strategy. Author: Robyn Mendez.

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Twitter's Most Useful New Features for Nonprofits

Tech Soup Blog

Twitter has had a very interesting year. Many of them are targeted toward making the platform even more accessible for new users, an area where Twitter is struggling. Let's take a look at the gifts Twitter gave us this year. Polls are another exciting addition to Twitter.