5 Content Marketing Success Stories Your Nonprofit Needs to Imitate

NetWits

Yesterday we talked about the importance of content marketing for nonprofits. Create content that attracts the audience you’re targeting with the goal of getting them to interact with you. Here are 5 nonprofit content marketing examples.

4 Strategies For Successful Nonprofit Content Marketing

TechImpact

In a previous post , we talked about why your nonprofit had to start actively engaging in content marketing. We said it was important, it would boost traffic to your nonprofit’s website, and it even had the potential to increase revenue potential. Producing the right content.

Trending Sources

Video Is A Must For Your Organization’s Content Strategy

Connection Cafe

Unless you’ve been living under a rock with no Internet, you realize that the amount of video content on social media has skyrocketed over the past few years. Here are just a few stats about video content : 1/3 of all online activity is spent watching videos. More video content is uploaded in 30 days than the major TV networks have created in the past 30 years. But why is video content so compelling? Instantly differentiate your nonprofit from the competition.

5 Nonprofit Content Themes That Inspire Action

Nonprofit Tech for Good

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits and a follow-up to 5 Online Communication Styles for Nonprofits. They don’t want it from nonprofits. Incorporating the use of statistics into your annual content strategy is a must.

Optimize Your Nonprofit’s Content Marketing

TechImpact

Bill Gates famously wrote in 1996 that content will be king on the Internet one day. Despite his prophecy, Microsoft today still does not have a juggernaut content department, and is still focused on creating software. Yes, 80% of social sharing happens on Facebook and Twitter.

Who Really Sees You on Facebook?

Connection Cafe

Are you a small nonprofit trying to make the most of social media? If you’re responsible for your nonprofit’s social media, you probably know about how many Facebook fans you have. Now the big question: How does your nonprofit increase your earned reach average?

Your Audience’s Content Is King (and Your Content Is Subservient to It)

Connection Cafe

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. That is why social media content analysis is important to any campaign. For example, they know they are taking a survey or they know you are checking the engagement stats on your Facebook page. Consider a campaign that uses the engagement metrics on its Facebook posts to assess what voters think about an issue. Content is indeed king.

How to Hack Facebook Interests Lists for Content Marketing

John Haydon

One of the biggest challenges nonprofits have is finding content that will resonate with their community. A little know, but powerful way to curate content is with Facebook Interests lists. This is where Facebook Graph Search comes in handy. Go beyond Facebook.

Amplify Your Voice with Facebook Ads

Connection Cafe

Nonprofits have a significant advantage on Facebook. I am not just talking about the fact that Facebook has teamed up with Blackbaud integration partner ActionSprout to give away $2M in Facebook ad credits. Nonprofits! Think back to your own behaviour on Facebook.

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Content Curation Primer

Beth's Blog: How Nonprofits Can Use Social Media

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. Content curators have integrated this skill into their daily routine. Content

Infographic: Facebook for Nonprofits

TechImpact

Image courtesy of Inside Facebook. Facebook is 99% of the time a must have for your nonprofit. If your nonprofit doesn’t have a Facebook, check out this infographic and consider if it’s time to sign up and start engaging!

4 Ways to Use Facebook to Engage Millennials in Your Cause

Connection Cafe

And it’s so important for your nonprofit to be meeting us—your future monthly donors, volunteers, board members, and activists— in the spaces we’re primed to engage. As a nonprofit that wants to be relevant in the community, I recommend at least one to two posts per day.

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39 Questions Your Nonprofit Can Answer with Facebook Insights

NetWits

This is a guest post by the one and only Nonprofit Facebook Guy – John Haydon (also a good buddy of mine). How active are Facebook users with our Page? How many Facebook users (fans and non-fans interacted with my Page this month? How interesting is your content?

How To Use Facebook Metrics To Give Your Audience the Content They Want Most

Beth's Blog: How Nonprofits Can Use Social Media

This post covers some simple techniques to give your fans the content they want most and inspire more engagement. Many times we’re on the hunt for the tips of what to do and when we find them, we just implement them. Content Analysis of Comments on post and shares.

5 Ways to Get Your Facebook Content Seen by More People

Frogloop

Facebook recently changed its algorithm again. This can have a major impact on your work if you run a nonprofits Facebook page. TechCrunch has been studying these changes over time and shared some useful tips on how to keep your nonprofit's Facebook page engagement up.

7 Tips for Using Quotes for Your Nonprofit’s Content Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Last month I moderated a panel of nonprofits sharing case studies about their integrated digital strategies. Here’s some tips to help your nonprofit put this simple, but effective content type into use to reach your goals. Facebook Post from Edutopia. Content

5 Ways Nonprofit Facebook Messenger Bots Can Deliver Impact

Beth's Blog: How Nonprofits Can Use Social Media

In my last post about nonprofit bots, I discussed the big picture of automation in the nonprofit space and what I learned from the “ The Beth Bot ” experiment. For this post, I did a landscape scan to identify some of the best examples of nonprofit bots.

7 Facebook Hacks for Your Nonprofit’s Website

John Haydon

If your Facebook Page reach has dropped ( yet again ) in recent weeks, don’t give up hope. Reach is not limited to your Facebook Page updates. And you reach people with your website content. Reaching Facebook users with your website content. Click on Facebook.

Content Strategy, Creation, Organization, and Measurement

Beth's Blog: How Nonprofits Can Use Social Media

Some of you may remember that I shared a depressing screen capture of my Facebook Insights visual right after taking a two-week break during the holidays. ” What are the metrics for measuring your content? To develop my content pipeline, I maintain an idea dashboard.

Better Understanding Nonprofits And Their Facebook Metrics

TechImpact

Facebook is the flagship social media platform for most nonprofits. The inherent community nature, pervasiveness of the platform, and the fact Facebook is constantly adding tools for nonprofits to better utilize the social network has made it the perfect choice for most nonprofits.

User-Generated Content: Put your constituents to work!

Connection Cafe

For many nonprofits, writing new online content can be a huge burden. With User-Generated Content, you can actually rely on your constituents for some of that writing. The most simple and ubiquitous form of User-Generated Content is a Comments space.

Content Strategies for Nonprofit Websites

VisionLink

Is your nonprofit looking for ways to improve your website and increase traffic? Tech4Good Denver hosted an excellent and extremely informative group panel who shared true and tested content strategies when designing or managing your nonprofit’s website.

The Art of Less As More: Micro Content

Beth's Blog: How Nonprofits Can Use Social Media

has published this really useful and free e-book on Micro Content. ” The e-book, which at 32 pages, is definitely long-form content provides context, best practices, examples, tools, and resources. What is micro content anyway? Visual.ly

A Simple 6 Step Plan for Creating a Facebook Page that Works

NetWits

In my last session as part of the Schools out for Summer Series I took a deep dive into how Schools can get the most out of Facebook. But is your school (or nonprofit) getting the most out of the platform? Are you using Facebook to it’s full potential?

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5 Stats That’ll Change Your View Of Content Marketing Forever

TechImpact

Nonprofits over the last decade have further shifted their marketing efforts to the online medium. And more specifically, to social media and content marketing. But, a lot of nonprofits have had a difficult optimizing their content marketing efforts, and struggled to see the benefits.

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39 Nonprofit Content Marketing Trends You Need To Know (Infographic)

Nonprofits Source

Content marketing for nonprofits continues to be a driving force for generating awareness and revenue online in 2017. By creating content you’re telling search engines, like Google, what topics your website focuses on. Key Nonprofit Content Marketing Trends.

Content Curation: The Art and Science of Spotting Awesome

Beth's Blog: How Nonprofits Can Use Social Media

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.”

11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

Initially a reluctant blogger, I launched Nonprofit Tech 2.0 That first month Nonprofit Tech 2.0 As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0 Thanks to the Social Web, there is no shortage of possible topics for your nonprofit to blog about.

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11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

Initially a reluctant blogger, I launched Nonprofit Tech 2.0 That first month Nonprofit Tech 2.0 As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0 Thanks to the Social Web, there is no shortage of possible topics for your nonprofit to blog about.

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The Facebook ‘Donate Now’ Button Should Be a No-Brainer for Nonprofits

Connection Cafe

Facebook announced some big news last week. Nonprofits now have the option to include a“Donate Now” button as a call to action on Pages and ads, offering visitors a direct path from Facebook to the donation forms on their websites. It only took a couple of days for the nonprofit blogosphere to offer their thoughts. Reactions ranged from“let’s wait and see” to “Facebook missed the mark” and “this is dumb and I hate it”.

How Nonprofits Can Increase Reach and Engagement Using Facebook Notes

Nonprofit Tech for Good

Facebook Notes is a native app that was popular when Facebook Pages first launched in 2007, but as Status Updates and the News Feed took precedence, the Facebook Notes app quickly lost prominence. That said, here’s how to get started with Facebook Notes.

4 Step by Step Engagement Strategies for Nonprofit Websites

Connection Cafe

When it comes to nonprofit marketing , I cringe every time I hear the words “engage”, “engaging” or “engagement.” They seek advice from experts who tell them that they need to “engage” more, or have more “engaging” content, or build more “engagement” strategies.

How Your Nonprofit Can Use Facebook to Promote Blog Content

TechImpact

One of the major reasons people use Facebook is to see what is happening on their newsfeed. When people see content that they consider relevant to them and their interests, they are more likely to engage. The post How Your Nonprofit Can Use Facebook to Promote Blog Content appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Fundraising Social nonprofit nonprofit technology nonprofits npTech social media storytelling

Can Memes for Good Work for your Nonprofit’s Content Strategy? Not on Facebook!

Beth's Blog: How Nonprofits Can Use Social Media

Many charities are often stretch to find the time and resources to feed the content beast and riffing on popular memes can an efficient and effective way to create content, especially with the plethora of free “ meme creators “available. Content Visual

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How to Write Facebook Posts That Feel More Human

John Haydon

Facebook continues to adjust the News Feed to favor updates that engage people, reduce click-bait , and minimize tired memes. In other words, Facebook wants brands to write Facebook posts that feel more human. Facebook’s Newsfeed now favors links posted in the link format.

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How To Easily Repurpose Your Content for Social Channels

Beth's Blog: How Nonprofits Can Use Social Media

Your organization uses an editorial calendar to plan out content for different channels, but there is still need the need to optimize it for different channels and do that efficiently. Optimizing your content for social channels does not have to be labor intensive. Content Visual

How To Create and Optimize a Facebook Content Strategy – Advice from Alison Zarrella

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Alison Zarella is the co-author of the recently published “ The Facebook Marketing Book.&# I received a review copy from O’Reilly. You’ve just co-written a book with your husband, Dan Zarrella called “The Facebook Marketing Book.&#

How to Promote a Cause on Facebook

SocialFish

Since it was a natural progression of use, there are questions as to why the concept works so flawlessly through Facebook, in particular. Blog posts, web pages and videos that can be easily linked through Facebook are key. Promotions via Facebook are the way of the future for causes.

Supercharge your content

SocialFish

I wanted to point out two tools I’ve been experimenting with a lot for what I call “supercharging your content&#. Nobody reading your content cares whether they are reading it on your.org website, or somewhere else. Featured Implementation curation facebook Twitter

Nonprofits and Content Strategy: The Wisdom of the Network

Beth's Blog: How Nonprofits Can Use Social Media

Colleague Miriam Brousseau tagged me and several other “close professional ties” asking us for resources on nonprofits and content strategy. I asked Miriam if she would summarize what she learned about nonprofits and content strategy in a guest post and here it is.