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Three Different Approaches to Twitter Fundraising: Bees, Turkeys, and Blame

Beth's Blog: How Nonprofits Can Use Social Media

All you had to do was click and play a word game, and that leveraged a food donation to fight hunger. In 2008, we started to see click action philanthropy on Facebook with Lil Green Patch raising over $100,000 for the Nature Conservancy. The game was very engaging for adults and children alike. .

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