EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes".

Metrics 100

Metrics Social Media Measure Media 100

Nonprofits Source

APRIL 19, 2017

To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.” will look for the cookie to place it in front of the appropriate audience. Without remarketing, only 8% will return to complete the purchase. and $39.99

Ideas 111

Ideas Donation Online Strategy 111

NonProfit Hub

AUGUST 12, 2021

Do a quick check by pulling up your current page and performing a “squint test”: Does the page seem blank or empty? Instead, create different versions for different user journeys, like The Nature Conservancy has done. If you can get alignment from your team, I’d also recommend A/B testing different versions of donation page copy.

Donation 92

Donation Question Effective Test 92

NonProfit Hub

AUGUST 12, 2021

Do a quick check by pulling up your current page and performing a “squint test”: Does the page seem blank or empty? Instead, create different versions for different user journeys, like The Nature Conservancy has done. If you can get alignment from your team, I’d also recommend A/B testing different versions of donation page copy.

Donation 41

Donation Question Effective Test 41

Connection Cafe

APRIL 1, 2014

At the very minimum, try this technique on your existing homepage as a litmus test to see how you’re doing at present. The “ Results ” and “ Ask ” portions of the framework are a lot more effective if you have the right technology in place. Ocean Conservancy.

Google 54

Google Websites Nonprofit Design 54