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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes".

Metrics 100
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5 Questions to Ask Yourself to Make Your Donation Page More Effective

NonProfit Hub

Instead, create different versions for different user journeys, like The Nature Conservancy has done. Notice how they’ve replaced the magazine offer with a statement about what they do and why they do it better—aimed at convincing me, an active Google searcher , that I’m in the right place. Action Item #3. NAACP also does a great job.

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5 Questions to Ask Yourself to Make Your Donation Page More Effective

NonProfit Hub

Instead, create different versions for different user journeys, like The Nature Conservancy has done. Notice how they’ve replaced the magazine offer with a statement about what they do and why they do it better—aimed at convincing me, an active Google searcher , that I’m in the right place. Action Item #3. NAACP also does a great job.