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Guest Post by Stephanie McAuliffe: 15andcounting.org

Beth's Blog: How Nonprofits Can Use Social Media

This comment struck me as well aligned with some made by Vikki Spruill from the Ocean Conservancy. She got me started thinking along this line at a networks meeting where she was encouraging the branding of issues, instead of specific organizations. Stephanie McAuliffe is the Director of Human Resources at the Packard Foundation.