How to Use CRM + Donor Management Software to Talk to Anyone
EveryAction
AUGUST 17, 2016
For example, dynamic fields could allow you to display a picture of the Badlands to readers in South Dakota, while readers in Arizona see the Red Rocks of Sedona. From there, tailor the messaging in your next email or even use dynamic content fields that adapt to whomever is reading, ensuring the right message and ask are displayed.
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