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Raise the Board’s Financial IQ

.orgSource

Circulate articles and information on best practices and trends in finance. Developing a consistent format that allows for easy comparison across months and years. Offering online dashboards that make financial trends easy to spot. Ask fundraising or deferred giving experts to discuss estate planning. Online courses.

Raise 419
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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

It’s a reliable touchstone to identify giving trends as well as shifts in sustainer and email engagement in the nonprofit digital space. It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas.

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Google Analytics and Benchmarks: HAWK

M+R

It’s not accurate to compare UA pageview data to GA4 pageview data since the metric logic has also changed. Even comparing Total Users from UA to GA4 is not an apples-to-apples comparison since the method Google Analytics uses to track users changed from UA to GA4. The way GA4 is tracking has changed substantially from UA.

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Level Up Your Marketing with Analytics

Association Analytics

Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Having this data will help you make business decisions based on trends or actual performance. Here are examples of success metrics broken down by three common channels: List Preparation. Attribution.

Analytics 169
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How to Prepare Donor Data Reports for Your Board Members

Bloomerang

A major part of connecting with these individuals and optimizing the giving experience is utilizing the data you collect about their giving trends to inform your future fundraising decisions. . The last thing you want to do is waste their time and bog their donor reports down with unnecessary metrics. .

Report 124
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Actionable Insights Hidden In Your Acquisition Results

Kindful

When it comes to acquisition, we all know that metrics matter. However, most nonprofits don’t know which metrics to look at —or what to do with that information once they have it. . This is especially true if you aren’t sure which numbers or metrics you should review. I recommend looking at three key metrics. .

Results 62
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Here’s How Each Member of Your Nonprofit Staff Fuels Fundraising Success

Classy

Members of this team review fundraising metrics , such as: Which recurring donors have upcoming credit card expirations, in order to stay ahead of lapsed recurring gifts. They’ll look at metrics on missing donor data, address updates, and donor actions. How many volunteer hours were recorded for a park cleanup event.